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Title: A proposal to improve marketing efectiveness in a business to business modelAuthor: Silvino, Pedro LourençoLanguage: InglésRepository: 73Subject: Marketing / Eficiência / Eficácia / Retorno / Investimento / ROMI / Modelação / Business / Effectiveness / Return / Modeling
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Title: Inter-store externalities and the efficient allocation of a commercial center space: the case of Sonae SierraAuthor: Azevedo, Marta João Veríssimo deLanguage: InglésRepository: 73Subject: Externalities / Anchor store / Commercial Center / Space Allocation / Externalidades / Lojas Âncora / Centro Comercial / Alocação de Espaço
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Title: Public eTendering in Portugal: vortalGOV® Case StudyAuthor: Sobral, MiguelLanguage: InglésRepository: 73Subject: eSourcing / eProcurement / eMarketplace / eBusiness
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Title: Benefits of implementing sense and respond in IT servicedesks: a case study in PortugalAuthor: Sebastião, DavidLanguage: InglésRepository: 73Subject: CRM / servicedesk / lean / sense and respond / outsourcing
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Title: Olá marketing plan: the launching of an ice cream for the senior marketAuthor: Martins, Luis Carlos da SilvaLanguage: InglésRepository: 73Subject: Marketing Plan / Ice cream / Product Launching / Senior consumer
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Title: The impact of IT within organizations: risks and securityLanguage: InglésRepository: 73Subject: IT risk / IT framework / IT impact / IT Governance / Risco de TI / Quadro de TI / Impacto das TI / Governação de TI
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Title: How to measure market liquidity risk in financial institutions?Author: Lopes, Joana Maria CabritaLanguage: InglésRepository: 73
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Title: An exploratory study towards development of a new communication strategy for IBSAuthor: Silvano, Aldo-Marco F.Language: InglésRepository: 73
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Title: Mergers and acquisition failure the Magna-Opel SagaAuthor: Cardoso, Hugo BarretoLanguage: InglésRepository: 73Subject: Gestão internacional / Competividade / Acquisição / Vantagem competitiva
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