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Title: Development and application of a framework for the creation of a food startup in GermanyAuthor: Cierpiol, Marie-LuiseLanguage: InglésRepository: 73
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Title: Impact of social media in sports marketingAuthor: Gadiraju, Gaurav KumarLanguage: InglésRepository: 73
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Title: Stripping customers' feedback on hotels evaluation through data miningAuthor: Coelho, Joana PintoLanguage: InglésRepository: 73
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Title: The impact of social media in brand buildingAuthor: Vala, Bernardo VarelaLanguage: InglésRepository: 73Subject: Social media / Data mining / Brand building / Facebook / Rede social / Marca / Marketing / Comportamento do consumidor
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Title: SCC, a case study of strategic marketing: drivers of success within hypercompetitive environmentAuthor: Marques, André MendesLanguage: InglésRepository: 73Subject: Marketing / Strategy / Strategic marketing / Beer sector / Estratégias / Marketing estratégico / Cerveja
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Title: How international nonprofit organizations can use Facebook to build relationships with potential donors and volunteersAuthor: Vaughan, KalenLanguage: InglésRepository: 73
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Title: Marketing resources, performance, and competitive advantage: a review and future research directionsAuthor: Davcik, N. / Sharma, P.Language: InglésRepository: 73
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