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Title: In the eye of the (fire) storm: better safe or sorry?Author: Neves, Hélder AntónioLanguage: InglésRepository: 73Subject: Online firestorm / Social media crisis / Crisis communication / Crisis management / Marketing / Gestão de reclamações / Facebook / Imagem de marca / Comunicação organizacional / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase exampleAuthor: Nobre, Pedro Augusto AlbanoLanguage: InglésRepository: 73Subject: Relationship marketing / Engagement / Website stimulus / Cross culture / Luxury / Marketing / Marketing digital / Indústria cosmética / Imagem de marca / Estratégias de marketing / Diversidade cultural / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: How can store atmosphere be applied in Sonasol brand?Author: Pinto, Inês Ferreira LourençoLanguage: InglésRepository: 73Subject: Marketing / Store atmosphere / Fast moving consumer goods / Detergents / Estratégias de marketing / Marca comercial / Consumo / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: New technologies in marketing: the special case of Buzz MarketingAuthor: Pérez Ruz, JordiLanguage: InglésRepository: 18
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Title: Business plan for an innovative job search platformAuthor: Ferreira, PedroLanguage: InglésRepository: 73
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Title: Celebrity profiling on twitter using sociolinguistic features notebook for PAN at CLEF 2019Author: Moreno-Sandoval L.G. / Puertas E. / Plaza-Del-Arco F.M. / Pomares-Quimbaya A. / Alvarado-Valencia J.A. / Alfonso Ureña-López L.Language: InglésRepository: 61Subject: Author profiling / Celebrity profiling / Computational linguistic / Natural language processing / Socio-linguistic feature / Twitter / User profiling / Classification (of information) / Computational linguistics / Decision making / Marketing / Natural language processing systems / Social networking (online) / Linguistic features / Linguistics
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Title: Predictive model for detecting customer’s purchasing behavior using data miningAuthor: Amelec, Viloria / Li, Jin / García Guiliany, Jesús Enrique / De la Hoz, BorisLanguage: InglésRepository: 57Subject: Predictive model / Estimation / Marketing / Data mining / Linear / Multiple regression
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Title: Big data marketing during the period 2012–2019: a bibliometric reviewAuthor: Amelec, Viloria / Vargas, Jesús / García Cali, Ernesto / Martínez Sierra, David / Perdomo Villalobos, Alexandra / Redondo Bilbao, Osman Enrique / Mercado Sarmiento, Alberto Enrique / Hernández Palma, HugoLanguage: InglésRepository: 57Subject: Big data / Marketing / Bibliometric review / Volume of production
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