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Subject:
Marketing desportivo
Subject:
Marketing
Year:
2015
Document Type:
Tesis
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81
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Title:
O papel dos eventos ao vivo na estratégia de ativação de marca
Author:
Gralheiro, Ana do Vale
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Ativação de marca
/
Eventos
/
Festivais
/
Público-alvo
/
Brand activation
/
Events
/
Festivals
/
Target
Acceder
Title:
A comunicação do CCB: as estratégias de comunicação
Author:
Pereira, Inês Marques
Language:
Portugués
Repository:
73
Subject:
Comunicação Integrada de marketing
/
Meios de comunicação
/
Estratégias de comunicação
/
Marketing
/
Marketing integrated Communication
/
Media
/
Communication strategies
Acceder
Title:
Critical analysis of the budget accommodation sector in Lisbon: hostels visitors’ profile and marketing strategies
Author:
Morgado, Rute Ferreira
Language:
Inglés
Repository:
73
Subject:
Sports
/
Gambling
/
Restaurants
/
Recreation
/
Tourism
/
Marketing
/
Desporto
/
Jogo
/
Restaurantes
/
Recreação
/
Turismo
Acceder
Title:
ABC retail caso pedagógico de negociação comercial
Author:
Lomba, Carlos Manuel Fonseca
Language:
Portugués
Repository:
73
Subject:
Gestão
/
Negociação comercial
/
Direção comercial
/
Estratégias de negociação
/
Comunicação
/
Management
/
Business negotiation
/
Sales management
/
Negotiation strategies
/
Marketing
/
Communication
Acceder
Title:
A case study on international marketing – the challenge of a European fireplace company entering the Brazilian market
Author:
Costa, Felipe Martins Brand da
Language:
Inglés
Repository:
73
Subject:
Brazil
/
Internationalization
/
Marketing
/
Strategy
/
Brasil
/
Internacionalização
/
Estratégia
Acceder
Title:
Diz-me o que usas, dir-te-ei quem és: marcas e transferência espontânea de traços
Author:
Anselmo, Inês Catarina Manta
Language:
Portugués
Repository:
73
Subject:
Psicologia social
/
Perceção social
/
Cognição
/
Psicologia do consumo
/
Marketing
/
Publicidade
/
Social psychology
/
Social perception
/
Cognition
/
Advertising
Acceder
Title:
City branding: Lisboa
Author:
Silva, Ana Rita Fernandes da
Language:
Portugués
Repository:
73
Subject:
Marca
/
Marketing
/
Marketing turístico
/
Estratégia de marca
/
Destination branding
/
City branding
/
Brand framework
/
Região Lisboa
/
Brand marketing
/
Tourism marketing
/
Brand strategy
/
Lisbon
Acceder
Title:
Oásis na crise: gestão de resíduos de reabitação urbana
Author:
Antunes, Filipe António Pereira
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Gestão de resíduos
/
Reabitação urbana
Acceder
Title:
The impact of social media in brand building
Author:
Vala, Bernardo Varela
Language:
Inglés
Repository:
73
Subject:
Social media
/
Data mining
/
Brand building
/
Facebook
/
Rede social
/
Marca
/
Marketing
/
Comportamento do consumidor
Acceder
Title:
Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo label
Author:
Rathjen, Katharina
Language:
Inglés
Repository:
73
Subject:
Behavior
/
Consumers
/
Product Attributes
/
Segmentation
/
Marketing
/
Comportamento do consumidor
Acceder
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