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73
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Author
Albano, Pedro Alexandre Pina Caniço
(1)
André, Diogo Gonçalves Calvo
(1)
Batista, Natacha Alves
(1)
Cabaço, Maria Rita Gonçalves Mendes Nunes
(1)
Caetano, Gonçalo Miguel Ribeiro de Sá Pereira
(1)
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(1)
Condeixa, João Maria Corrêa Monteiro Macieira
(1)
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(1)
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(19)
Marketing
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M Business administration and business economics - Marketing - Accounting - Personnel economics
(13)
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Subject:
Marca
Document Type:
Tesis
Year:
2019
Repository:
73
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Title:
O impacto de reviews em formatos de vídeo VS. : texto na decisão de compra do consumidor
Author:
Albano, Pedro Alexandre Pina Caniço
Language:
Portugués
Repository:
73
Subject:
Tomada de decisão
/
Consumidor
/
Marca
/
Rede social
/
Comércio eletrónico
/
Vídeo digital
/
Online reviews
/
Video review
/
Text reviews
/
Electronic word-of-mouth
/
Video reviews
/
Domínio/Área Científica::Ciências Sociais
Acceder
Title:
With or without emoji?: impact of the use of emojis on online service booking on consumer perception
Author:
Xavier, Sílvia Cristina do Carmo
Language:
Inglés
Repository:
73
Subject:
Computer mediated communication
/
Emoji
/
Booking services
/
Brand perception
/
Psicologia social
/
Preferência do consumidor
/
Comunicação interativa
/
Emoção
/
Texto electrónico
/
Marca
/
Domínio/Área Científica::Ciências Sociais::Psicologia
/
2700
/
2750
/
3900
/
3920
/
2700 Communication systems
/
3900 Consumer psychology
Acceder
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