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Subject: Estratégia de Marketing Document Type: Artículo

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Title: "Marketing" e cidadania: segmentação e tipologia dos abstencionistas em Portugal
Author: Reto, L. / Sá, J.
Language: Portugués
Repository: 73
Subject: Marketing / Cidadania / Abstenção / Eleições / Voto / Participação política / Marketing político

Acceder
Title: Buyer-seller conflict and cooperation in marketing channels: port wine distribution
Author: Crespo de Carvalho, J. / Sequeira, L.
Language: Inglés
Repository: 73
Subject: Conflict / Cooperation / Distribution / Marketing / Multiple channels / Port wine

Acceder
Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

Acceder
Title: O e-mail como ferramenta de marketing. Uma revisão da literatura
Author: Fortes, Nuno / Rita, Paulo
Language: Portugués
Repository: 73
Subject: E-mail / Marketing / Revisão bibliográfica

Acceder
Title: A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing
Author: Moro, S. / Cortez, P. / Rita, P.
Language: Inglés
Repository: 73
Subject: Banking / Data mining / Divide and conquer / Feature selection / Marketing / Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

Acceder
Title: Research trends on Big Data in Marketing: a text mining and topic modeling based literature analysis
Author: Amado, A. / Cortez, P. / Rita, P. / Moro, S.
Language: Inglés
Repository: 73
Subject: Big data / Marketing / Literature analysis / Research trends / Text mining / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Análisis del diseño de packaging de juguete educativo, mediante neuromarketing / Analysis of educational toy packaging design, through neuromarketing.
Author: Juárez Varón, David / Tur-Viñes, Victoria / Mengual Recuerda, Ana
Language: Español
Repository: 75
Subject: Marketing / Neurociencias / Neurodisciplinas / Neuromarketing. / Neurosciences / Neurodisciplines

Acceder
Title: Addressing environmental, financial and social sustainability in the management of higher education quality
Author: dos Santos Martins, H. / Loureiro, S. M. C. / Amorim, M.
Language: Inglés
Repository: 73
Subject: Marketing / Recruitment / Financial management / Quality assurance / Student retention / Faculty development / Course design / Pedagogy / Institutions of higher education / Service quality / Environmental sustainability / Financial sustainability / Social sustainability / Quality management / Higher education quality / Literature review / Critical success factors / CSFs

Acceder
Title: UrBANALización: en el Zoco Global de las lmágenes Urbanas
Author: Munoz, Francesc
Language: Español
Repository: 73
Subject: Geografia urbana / Paisagem / Marketing / Imagem urbana

Acceder
Title: Análisis de la oferta educativa superior de pregrados universitarios de marketing en Colombia, en 2017 / Analysis of the higher education offer of undergraduate marketing degrees in Colombia, in 2017
Author: Rueda Vega, Juan David / Robert González, Mario Andrés / Alonso González, Antonio / Collazos Hernández, Iulderc
Language: Español
Repository: 75
Subject: Mercadeo / Marketing / Mercadotecnia / Mercadología / Pregrado / Colombia / Grade

Acceder

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