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Repository
73
(41)
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Author
Amado, Maria Alexandra Amorim
(1)
Anselmo, Cátia Alexandra Arez de Sousa
(1)
Calqueiro, Diogo de Barros Costa Santos
(1)
Campelo, Marta Sofia Viana da Fonseca
(1)
Canha, Nuno Miguel Lira
(1)
Carrilho, Marta Guerra
(1)
Castro, Beatriz Margarida Trindade Almiro de Menezes e
(1)
Cavallero, Luisa
(1)
Cierpiol, Marie-Luise
(1)
Coelho, Joana Pinto
(1)
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Subject
Marketing
(38)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(23)
Comportamento do consumidor
(5)
Estratégias de marketing
(5)
Strategy
(5)
Advertising
(4)
Fidelidade à Marca
(4)
Plano de marketing
(4)
Rede social
(4)
Comércio eletrónico
(3)
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Year
2016
(41)
2017
(25)
2015
(14)
2019
(8)
2020
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Tesis
(39)
Artículo
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Inglés
(41)
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Subject:
Estratégia de Marketing
Language:
Inglés
Repository:
73
Year:
2016
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41
results
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Title:
Stripping customers' feedback on hotels evaluation through data mining
Author:
Coelho, Joana Pinto
Language:
Inglés
Repository:
73
Subject:
Indústria hoteleira
/
Turismo
/
DATA MINING
/
Marketing
/
Customer feedback
/
Customer reviews
/
Online reviews
/
Knowledge extraction
/
Modeling
/
Sensitivity analysis
/
Las Vegas
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
The impact of social media in brand building
Author:
Vala, Bernardo Varela
Language:
Inglés
Repository:
73
Subject:
Social media
/
Data mining
/
Brand building
/
Facebook
/
Rede social
/
Marca
/
Marketing
/
Comportamento do consumidor
Acceder
Title:
A communication plan for the “1 yogurt a day” program
Author:
Cordovil, Maria do Carmo Orta Oliveira de Herédia
Language:
Inglés
Repository:
73
Subject:
Communication plan
/
Unbranded program
/
Marketing
/
Digital communication
/
Plano de comunicação
/
Programa unbranded
/
Comunicação digital
Acceder
Title:
SCC, a case study of strategic marketing: drivers of success within hypercompetitive environment
Author:
Marques, André Mendes
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Strategy
/
Strategic marketing
/
Beer sector
/
Estratégias
/
Marketing estratégico
/
Cerveja
Acceder
Title:
How international nonprofit organizations can use Facebook to build relationships with potential donors and volunteers
Author:
Vaughan, Kalen
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Relationship marketing
/
Nonprofit marketing
/
Social media
/
Marketing relacional
/
Marketing sem fins lucrativos
/
Media social
Acceder
Title:
Marketing resources, performance, and competitive advantage: a review and future research directions
Author:
Davcik, N.
/
Sharma, P.
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Resources
/
Performance
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Nestlé sobremesas case study: communicating a new brand extension
Author:
Campelo, Marta Sofia Viana da Fonseca
Language:
Inglés
Repository:
73
Subject:
Digital marketing
/
Communication strategy
/
Branding
/
Marketing
/
Marketing eletrónico
/
Estratégias de marketing
/
Marca comercial
/
Análise SWOT
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Unveiling the features of successful ebay sellers of smartphones: a data mining sales predictive model
Author:
Silva, Ana Teresa Nunes Biscaia Correia da
Language:
Inglés
Repository:
73
Subject:
Online sales
/
EBay sellers
/
DATA MINING
/
Smartphones
/
Marketing
/
Data analysis
/
Gestão internacional
/
Venda
/
Comércio eletrónico
/
Telemóvel
/
Análise de dados
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Are movie theaters doomed?: an in-depth look at how millennials behavior is changing towards the digital
Author:
Ribeiro, Ana Sofia da Silva
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Cinema
/
Cultura digital
/
Comportamento do consumidor
/
Estratégias competitivas
/
Consumer behavior
/
Millennials
/
Movie theaters
/
Nonlinear contents
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Marketing plan NOS: introducing pay per view
Author:
Pereira, Pedro Azeredo
Language:
Inglés
Repository:
73
Subject:
Marketing plan
/
Marketing-mix
/
Telecommunications
/
Pay-perview
/
NOS
/
Marketing
/
Plano de marketing
/
Telecomunicação
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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