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Repository: 73 Language: Inglés Subject: Marketing Year: 2016

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Title: SCC, a case study of strategic marketing: drivers of success within hypercompetitive environment
Author: Marques, André Mendes
Language: Inglés
Repository: 73
Subject: Marketing / Strategy / Strategic marketing / Beer sector / Estratégias / Marketing estratégico / Cerveja

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Title: How international nonprofit organizations can use Facebook to build relationships with potential donors and volunteers
Author: Vaughan, Kalen
Language: Inglés
Repository: 73
Subject: Marketing / Relationship marketing / Nonprofit marketing / Social media / Marketing relacional / Marketing sem fins lucrativos / Media social

Acceder
Title: Marketing resources, performance, and competitive advantage: a review and future research directions
Author: Davcik, N. / Sharma, P.
Language: Inglés
Repository: 73
Subject: Marketing / Resources / Performance / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Nestlé sobremesas case study: communicating a new brand extension
Author: Campelo, Marta Sofia Viana da Fonseca
Language: Inglés
Repository: 73
Subject: Digital marketing / Communication strategy / Branding / Marketing / Marketing eletrónico / Estratégias de marketing / Marca comercial / Análise SWOT / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Unveiling the features of successful ebay sellers of smartphones: a data mining sales predictive model
Author: Silva, Ana Teresa Nunes Biscaia Correia da
Language: Inglés
Repository: 73
Subject: Online sales / EBay sellers / DATA MINING / Smartphones / Marketing / Data analysis / Gestão internacional / Venda / Comércio eletrónico / Telemóvel / Análise de dados / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Are movie theaters doomed?: an in-depth look at how millennials behavior is changing towards the digital
Author: Ribeiro, Ana Sofia da Silva
Language: Inglés
Repository: 73
Subject: Marketing / Cinema / Cultura digital / Comportamento do consumidor / Estratégias competitivas / Consumer behavior / Millennials / Movie theaters / Nonlinear contents / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Marketing plan NOS: introducing pay per view
Author: Pereira, Pedro Azeredo
Language: Inglés
Repository: 73
Subject: Marketing plan / Marketing-mix / Telecommunications / Pay-perview / NOS / Marketing / Plano de marketing / Telecomunicação / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Business plan for an innovative job search platform
Author: Ferreira, Pedro
Language: Inglés
Repository: 73
Subject: Business plan / Unemployment / Mobile games / Recruitment / Marketing / Plano de negócio / Start-up / Procura de emprego / Cultura digital / Jogos / Rede móvel / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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