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Document Type: Tesis Language: Inglés Year: 2015

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Title: How management decides investments: the diagnosis of the business case practices in Portugal
Author: Teixeira, Cláudia Sofia Bento
Language: Inglés
Repository: 73
Subject: Benefits / Research project / Business case / Investment / Strategy / Benefícios / Projeto de investigação / Investimento estratégico / Estratégias

Acceder
Title: The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads
Author: Nielsen, Mille
Language: Inglés
Repository: 73
Subject: Marketing / Consumer behaviour / Advertising / Humour in advertisements

Acceder
Title: Customer journey: a customer experience and decision making tool in the e-commerce context
Author: Petra, Mafalda Melo Gouveia
Language: Inglés
Repository: 73
Subject: E-commerce / Shopping experience / Customer journey / Food retail / Comércio online / Experiência de compra / Retalho alimentar

Acceder
Title: Business concept development: argan oil “ooxol” in Switzerland
Author: Meinerzhagen, Sarah Andrea
Language: Inglés
Repository: 73
Subject: Business concept development / Argan oil / Cosmetic product / Nutritive product / Estratégias de desenvolvimento / Pequena empresa / Óleo de Argan / Produto cosmetico / Produto nutritivo / Start-up

Acceder
Title: The evaluation of service quality in a french hospital
Author: Silvestre, Sofia Avelar
Language: Inglés
Repository: 73
Subject: Quality assessment / SERVQUAL / Health / Avaliação da Qualidade / Saúde

Acceder
Title: Wine market in Colombia: an opportunity for Portuguese wine producers/exporters
Author: Hurtado, Angélica
Language: Inglés
Repository: 73
Subject: International market selection / Colombia / Portugal / Wine industry / Motivations to internationalize / Seleção de mercados internacionais / Colômbia / Indústria do vinho / Motivações para a internacionalização

Acceder
Title: Different business ethics in chiness and western cultures
Author: Zheng, Min
Language: Inglés
Repository: 73
Subject: Business ethics / Ethical values / Integrative social contracts theory / Ethical dilemmas / Ética de negócios / Valores éticos / Dilemas éticos

Acceder
Title: Acquisition analysis: GOME/ china paradise electronic household appliances
Author: Li, Yumeng
Language: Inglés
Repository: 73
Subject: Mergers & Acquisition / Study event / Porter´s five forces / Synergy / Fusões e Aquisições / Estudos de eventos / Cinco forças de porter / Sinergia

Acceder
Title: The Internationalization of SUMOL+COMPAL to Angola: a case study
Author: Ribeiro, Susana Filipa Teixeira
Language: Inglés
Repository: 73
Subject: International strategy / Internationalization process / International marketing / Beverages market / Fast moving consumer goods (FMCG) / Estratégia Internacional / Processo de internacionalização / Marketing internacional / Mercado de bebidas / Bens de grande consumo

Acceder
Title: The impact of green marketing practices on consumer buying decision
Author: Fonseca, Joana Cristina Gamboia
Language: Inglés
Repository: 73
Subject: Green marketing / Buying decision / Value-conscious customers / Corporate social responsibility / Marketing verde / Decisão de escolha / Consumidores conscientes do valor / Responsabilidade social corporativa

Acceder

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