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Repository
73
(28)
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Author
Andrade, Serenela Alves de
(1)
Castro, Rodrigo José Soares de
(1)
Cipriano, Cláudia Sofia Outeiro
(1)
Drumond, Daniel Sousa
(1)
Faria, Rita Meireles Alves Tamagnini
(1)
Figueira, Lisandra Josefa Abreu
(1)
Gomes, Gonçalo Silva
(1)
Gonçalinho, David José do Carmo Chalbert Cardeira
(1)
Hebler, Laura Andreea
(1)
Magalhães, João Pedro Henriques
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(28)
M37
(28)
M31
(27)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(14)
Marketing
(14)
Comportamento do consumidor
(10)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(7)
Publicidade
(7)
Comunicação
(6)
Estratégias de marketing
(5)
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2018
(28)
2019
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2017
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2020
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Tesis
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Inglés
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Portugués
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Your search
Year:
2018
Subject:
M37
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28
results
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Title:
Does ethics in advertisement affect consumption and brand loyalty in the portuguese beer market?: Millennials vs Generation X perception
Author:
Martins, Miguel Ângelo
Language:
Inglés
Repository:
73
Subject:
Ethics
/
Purchase Intention
/
Brand loyalty
/
Millennials
/
Generation X
/
Ética
/
Publicidade
/
Marca comercial
/
Comportamento do consumidor
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
In the eye of the (fire) storm: better safe or sorry?
Author:
Neves, Hélder António
Language:
Inglés
Repository:
73
Subject:
Online firestorm
/
Social media crisis
/
Crisis communication
/
Crisis management
/
Marketing
/
Gestão de reclamações
/
Facebook
/
Imagem de marca
/
Comunicação organizacional
/
Satisfação do cliente
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Online marketing communication: netnography into different types of fashion brands
Author:
Serra, Jessica Maria
Language:
Inglés
Repository:
73
Subject:
Moda
/
Rede social
/
Marketing eletrónico
/
Análise de dados
/
Internet
/
Fashion
/
Online communication
/
Instagram
/
Netnography
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How can store atmosphere be applied in Sonasol brand?
Author:
Pinto, Inês Ferreira Lourenço
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Store atmosphere
/
Fast moving consumer goods
/
Detergents
/
Estratégias de marketing
/
Marca comercial
/
Consumo
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
O negócio da publicidade no contexto de um operador postal
Author:
Oliveira, Graça Maria Porto Temudo Pires de
Language:
Portugués
Repository:
73
Subject:
CTT- Correios de Portugal
/
Publicidade
/
Estratégias de comunicação
/
Meios de comunicação
/
Caso pedagógico
/
Comunicação integrada
/
Comunicação digital
/
Comunicação tradicional
/
Integrated communication
/
Digital communication
/
Traditional communication
/
Domínio/Área Científica::Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Costumer journey: a new approach for retailers
Author:
Rodrigues, Sara Alexandra Gonçalves
Language:
Inglés
Repository:
73
Subject:
Customer jorney
/
Customer experience
/
Touchpoints
/
Food Retail
/
Marketing
/
Consumidor
/
Venda a retalho
/
Comércio alimentar
/
Estratégias competitivas
/
Percurso do consumidor
/
Experiência do consumidor
/
Pontos de contacto critico
/
Retalho alimentar
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Developling a communication strategy to enter the mariculture market
Author:
Pereira, Joana Cardoso Fava Reis
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Strategy
/
Communication
/
Media
/
Fish
/
Mariculture
/
Estratégias de comunicação
/
Plano de marketing
/
Marca
/
Empresa de pesca
/
Consumidor
/
Trabalho de projeto
/
Estratégia
/
Comunicação
/
Maricultura
/
Peixe
/
Domínio/Área Científica::Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
Author:
Menezes, Inês Furtado
Language:
Inglés
Repository:
73
Subject:
Youtubers
/
Brand Awareness
/
Purchase Intention
/
Brand Loyalty
/
Marketing
/
Estratégias de marketing
/
Rede social
/
Marca
/
Comportamento do consumidor
/
Lideres de opinião
/
Influência social
/
Reconhecimento da Marca
/
Intenção de Compra
/
Lealdade da marca
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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