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65 - Gestió i organització. Administració i direcció d'empreses. Publicitat. Relacions públiques. Mitjans de comunicació de masses
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Subject:
Marketing relacional
Subject:
Marketing
Year:
2012
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Title:
Do hipermercado ao comércio de proximidade: o caso de estudo Amanhecer
Author:
Santos, Lucy Rosa
Language:
Portugués
Repository:
73
Subject:
Gestão
/
Marketing
/
Estratégia
/
Marca de distribuidor
/
Management
/
Strategy
/
Private label
Acceder
Title:
A cooperação na distribuição de Vinho do Porto
Author:
Lopes, Carlos Luís Nunes da Silva Sequeira
Language:
Portugués
Repository:
73
Subject:
Cooperação
/
Marketing
/
Distribuição
/
Múltiplos canais
/
Cooperation
/
Distribution
/
Multiple channels
Acceder
Title:
Online buying behavior for entertainment products
Author:
Silva, Daniela Duarte da
Language:
Inglés
Repository:
73
Subject:
Internet
/
Buying
/
Marketing
/
Entertainment
/
Compra
/
Entretenimento
Acceder
Title:
O fortelacimento e a manutenção da marca LAB REDE no estado do Rio de Janeiro
Author:
Rocha, Jairo Epaminondas Breder
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Cultura corporativa
/
Propaganda
/
Administração de negócios
/
Corporate culture
/
Advertising
/
Business administration
Acceder
Title:
Humor in marketing as a success factor: the case of MEO
Author:
Boleto, Ana Raquel Soeiro
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Comunicação
/
Publicidade
/
Humor
/
Communication
/
Advertising
Acceder
Title:
UrBANALización: en el Zoco Global de las lmágenes Urbanas
Author:
Munoz, Francesc
Language:
Español
Repository:
73
Subject:
Geografia urbana
/
Paisagem
/
Marketing
/
Imagem urbana
Acceder
Title:
Plano de marketing para uma microempresa de venda directa ao domicílio
Author:
Fernandes, Cláudia Sofia Nunes
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Plano de marketing
/
Venda directa
/
PME
/
Marketing plan
/
Direct selling
/
SME
Acceder
Title:
Enfoque de opciones reales para la valoración financiera de marcas / Real Options Approach to Financial Valuation of Brands
Author:
González Londoño, Yessica
/
Zuluaga Carmona, Mauricio
/
Maya Ochoa, Cecilia
Language:
Español
Repository:
15
Subject:
General Financial Markets
/
Marketing and Advertising
/
Technological Change
/
Research and Development
/
Intellectual Property Rights
/
Asset Pricing
/
Marketing
/
Intangible assets
/
brands
/
financial valuation of intangibles
/
compound real options
/
Clasificación JEL
/
G1
/
G12
/
M31
/
O34
/
Economía financiera
/
Administración de empresas y economía de la empresa
/
Contabilidad
/
Mercados financieros en general
/
Desarrollo económico
/
cambio tecnológico y crecimiento
/
Derechos de la propiedad intelectual
/
Activos intangibles
/
marcas
/
valoración financiera de intangibles
/
valoración de activos financieros
/
opciones reales compuestas
/
marketing
/
JEL G1
Title:
Perceptions on complaint management: an overview in the target markets
Author:
Pereira, Joana Filipa dos Santos Ferreira
Language:
Inglés
Repository:
73
Subject:
Reclamações
/
Marketing
/
Relação
/
Perceções
/
Complaints
/
Relationship
/
Perceptions
Acceder
Title:
Comunication plan for club med portugal: a vacation resorts company
Author:
Carvalho, Gonçalo Martins de
Language:
Inglés
Repository:
73
Subject:
Marketing Communications
/
Hospitality Marketing
/
Communications Plan
/
Club Med Portugal
/
Marketing
/
Comunicação
/
Marketing Turístico
/
Plano de Comunicação
Acceder
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