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Subject: Marketing mix Year: 2012

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Title: Do hipermercado ao comércio de proximidade: o caso de estudo Amanhecer
Author: Santos, Lucy Rosa
Language: Portugués
Repository: 73
Subject: Gestão / Marketing / Estratégia / Marca de distribuidor / Management / Strategy / Private label

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Title: A cooperação na distribuição de Vinho do Porto
Author: Lopes, Carlos Luís Nunes da Silva Sequeira
Language: Portugués
Repository: 73
Subject: Cooperação / Marketing / Distribuição / Múltiplos canais / Cooperation / Distribution / Multiple channels

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Title: Online buying behavior for entertainment products
Author: Silva, Daniela Duarte da
Language: Inglés
Repository: 73
Subject: Internet / Buying / Marketing / Entertainment / Compra / Entretenimento

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Title: O fortelacimento e a manutenção da marca LAB REDE no estado do Rio de Janeiro
Author: Rocha, Jairo Epaminondas Breder
Language: Portugués
Repository: 73
Subject: Marketing / Cultura corporativa / Propaganda / Administração de negócios / Corporate culture / Advertising / Business administration

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Title: Humor in marketing as a success factor: the case of MEO
Author: Boleto, Ana Raquel Soeiro
Language: Portugués
Repository: 73
Subject: Marketing / Comunicação / Publicidade / Humor / Communication / Advertising

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Title: UrBANALización: en el Zoco Global de las lmágenes Urbanas
Author: Munoz, Francesc
Language: Español
Repository: 73
Subject: Geografia urbana / Paisagem / Marketing / Imagem urbana

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Title: Plano de marketing para uma microempresa de venda directa ao domicílio
Author: Fernandes, Cláudia Sofia Nunes
Language: Portugués
Repository: 73
Subject: Marketing / Plano de marketing / Venda directa / PME / Marketing plan / Direct selling / SME

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Title: Enfoque de opciones reales para la valoración financiera de marcas / Real Options Approach to Financial Valuation of Brands
Author: González Londoño, Yessica / Zuluaga Carmona, Mauricio / Maya Ochoa, Cecilia
Language: Español
Repository: 15
Subject: General Financial Markets / Marketing and Advertising / Technological Change / Research and Development / Intellectual Property Rights / Asset Pricing / Marketing / Intangible assets / brands / financial valuation of intangibles / compound real options / Clasificación JEL / G1 / G12 / M31 / O34 / Economía financiera / Administración de empresas y economía de la empresa / Contabilidad / Mercados financieros en general / Desarrollo económico / cambio tecnológico y crecimiento / Derechos de la propiedad intelectual / Activos intangibles / marcas / valoración financiera de intangibles / valoración de activos financieros / opciones reales compuestas / marketing / JEL G1
Title: Perceptions on complaint management: an overview in the target markets
Author: Pereira, Joana Filipa dos Santos Ferreira
Language: Inglés
Repository: 73
Subject: Reclamações / Marketing / Relação / Perceções / Complaints / Relationship / Perceptions

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Title: Comunication plan for club med portugal: a vacation resorts company
Author: Carvalho, Gonçalo Martins de
Language: Inglés
Repository: 73
Subject: Marketing Communications / Hospitality Marketing / Communications Plan / Club Med Portugal / Marketing / Comunicação / Marketing Turístico / Plano de Comunicação

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