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Subject: Marketing aromático Subject: Marketing Year: 2015 Repository: 73

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Title: O papel dos eventos ao vivo na estratégia de ativação de marca
Author: Gralheiro, Ana do Vale
Language: Portugués
Repository: 73
Subject: Marketing / Ativação de marca / Eventos / Festivais / Público-alvo / Brand activation / Events / Festivals / Target

Acceder
Title: A comunicação do CCB: as estratégias de comunicação
Author: Pereira, Inês Marques
Language: Portugués
Repository: 73
Subject: Comunicação Integrada de marketing / Meios de comunicação / Estratégias de comunicação / Marketing / Marketing integrated Communication / Media / Communication strategies

Acceder
Title: Critical analysis of the budget accommodation sector in Lisbon: hostels visitors’ profile and marketing strategies
Author: Morgado, Rute Ferreira
Language: Inglés
Repository: 73
Subject: Sports / Gambling / Restaurants / Recreation / Tourism / Marketing / Desporto / Jogo / Restaurantes / Recreação / Turismo

Acceder
Title: ABC retail caso pedagógico de negociação comercial
Author: Lomba, Carlos Manuel Fonseca
Language: Portugués
Repository: 73
Subject: Gestão / Negociação comercial / Direção comercial / Estratégias de negociação / Comunicação / Management / Business negotiation / Sales management / Negotiation strategies / Marketing / Communication

Acceder
Title: A case study on international marketing – the challenge of a European fireplace company entering the Brazilian market
Author: Costa, Felipe Martins Brand da
Language: Inglés
Repository: 73
Subject: Brazil / Internationalization / Marketing / Strategy / Brasil / Internacionalização / Estratégia

Acceder
Title: Diz-me o que usas, dir-te-ei quem és: marcas e transferência espontânea de traços
Author: Anselmo, Inês Catarina Manta
Language: Portugués
Repository: 73
Subject: Psicologia social / Perceção social / Cognição / Psicologia do consumo / Marketing / Publicidade / Social psychology / Social perception / Cognition / Advertising

Acceder
Title: City branding: Lisboa
Author: Silva, Ana Rita Fernandes da
Language: Portugués
Repository: 73
Subject: Marca / Marketing / Marketing turístico / Estratégia de marca / Destination branding / City branding / Brand framework / Região Lisboa / Brand marketing / Tourism marketing / Brand strategy / Lisbon

Acceder
Title: Oásis na crise: gestão de resíduos de reabitação urbana
Author: Antunes, Filipe António Pereira
Language: Portugués
Repository: 73
Subject: Marketing / Gestão de resíduos / Reabitação urbana

Acceder
Title: Addressing environmental, financial and social sustainability in the management of higher education quality
Author: dos Santos Martins, H. / Loureiro, S. M. C. / Amorim, M.
Language: Inglés
Repository: 73
Subject: Marketing / Recruitment / Financial management / Quality assurance / Student retention / Faculty development / Course design / Pedagogy / Institutions of higher education / Service quality / Environmental sustainability / Financial sustainability / Social sustainability / Quality management / Higher education quality / Literature review / Critical success factors / CSFs

Acceder
Title: The impact of social media in brand building
Author: Vala, Bernardo Varela
Language: Inglés
Repository: 73
Subject: Social media / Data mining / Brand building / Facebook / Rede social / Marca / Marketing / Comportamento do consumidor

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