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Repository
73
(28)
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Author
Afonso, António Alexandre Gomes
(1)
Assunção, Rebeca Oram Soares Filipe de
(1)
Brito, Mariana Pestana de
(1)
Caetano, Gonçalo Miguel Ribeiro de Sá Pereira
(1)
Canhoto, João Pedro Martins
(1)
Canudo, Ana Luís Leão
(1)
Cardoso, Bárbara Filipa
(1)
Carocha, Cláudia Sofia Costa
(1)
Carrilho, Mariana Martins Domingues Castelo
(1)
Carrilho, Marta Guerra
(1)
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Subject
Marketing
(28)
Portugal
(28)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(14)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(13)
Trabalho de projeto
(9)
Comportamento do consumidor
(7)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(7)
M31
(7)
Estratégias de marketing
(6)
Estudo de casos
(5)
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2019
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2020
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2018
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2017
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2021
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Tesis
(28)
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Inglés
(16)
Portugués
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Subject:
Marketing
Subject:
Portugal
Document Type:
Tesis
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Year
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28
results
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Title:
Internationalization of Vivafit
Author:
Marques, Bernardo Miguel Calado
Language:
Inglés
Repository:
73
Subject:
Internationalization
/
Franchising
/
Gyms
/
Women’s health
/
Gestão internacional
/
Gestão estratégica
/
Internacionalização das empresas
/
Desporto
/
Mulher
/
Marketing
/
Análise SWOT
/
Estudo de casos
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
The influencing factors of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectiveness
Author:
Pinote, Ana de Noronha
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Consumer behaviour
/
Advertising
/
Nostalgia in advertisements
/
Comportamento do consumidor
/
Publicidade
/
Nostalgia em anúncios
/
Estratégias de marca
/
Memória
/
Saudade
/
Portugal
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviour
Author:
Mendes, Sara Vaz de Barros Nunes
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Millennials
/
Portugal
/
Wine consumption
/
Marketing de vinhos
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
L66
/
M31
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How can store atmosphere be applied in Sonasol brand?
Author:
Pinto, Inês Ferreira Lourenço
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Store atmosphere
/
Fast moving consumer goods
/
Detergents
/
Estratégias de marketing
/
Marca comercial
/
Consumo
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The perfect dose can be the right choice
Author:
Sobral, Madalena Maria Igreja Ferrari
Language:
Inglés
Repository:
73
Subject:
Marketing plan
/
Laundry care market
/
Henkel
/
Persil perfect dose
/
Marketing
/
Estratégias de marketing
/
Indústria
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
L67
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Caso Leroy Merlin: fidelização de clientes
Author:
Assunção, Rebeca Oram Soares Filipe de
Language:
Portugués
Repository:
73
Subject:
Marketing relacional
/
Comportamento do consumidor
/
Fidelidade à Marca
/
Portugal
/
Home solution
/
Relationship marketing
/
Loyalty
/
Customer retention
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
Independent music artists and their access to distribution and communication channels
Author:
Pontes, Alexandre Pamplona Ramos de Oliveira
Language:
Inglés
Repository:
73
Subject:
Recorded music indutry
/
Communication Channels
/
Distribution Channels
/
Indepent artists
/
Marketing
/
Mercado da música
/
Tecnologia digital
/
Indústria da comunicação
/
Rede de comunicação
/
Artista
/
Portugal
/
Indústria musical
/
Canais de comunicação
/
Canais de distribuição,
/
Artistas independentes
/
Domínio/Área Científica::Ciências Sociais
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Digital strategy in master programs in management in Portugal
Author:
Silva, Teresa Baeta da
Language:
Inglés
Repository:
73
Subject:
Management
/
Higher education marketing
/
Masters in management in Portugal
/
Master programs in management
/
Marketing strategy in higher education in Portugal
/
Digitalization in universities and institutions
/
Social Media
/
Digital
/
Globalization
/
Internet
/
Quality evaluation and mobile business
/
ICT Management
/
Gestão
/
Marketing
/
Ensino superior
/
Digitalização
/
Rede social
/
Avaliação da qualidade
/
Globalização
/
Portugal
/
Domínio/Área Científica::Ciências Sociais
/
M100
/
M150
/
M160
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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