Refine your Search
Author
- Caetano, Ana Rita Amaral (1)
- Castro, Inês Moreira Correia de (1)
- Cavalli, Federico (1)
- Cen Tao (1)
- Cola, Maria Teresa Guiomar Espada Saião (1)
- Correia, Francisco Maria de Almeida Tavares Pio (1)
- Costa, Adriana Carpinteiro de Oliveira e (1)
- Costa, Ana Mafalda Ricardo Morgado (1)
- Costa, Mariana Falcão Correia Cabral da (1)
- Costa, Mariana Pires do Rosário (1)
Subject
- Marketing (35)
- Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (21)
- M Business administration and business economics - Marketing - Accounting - Personnel economics (17)
- M31 (16)
- Comportamento do consumidor (12)
- Domínio/Área Científica::Ciências Sociais (8)
- Rede social (7)
- Estratégias de marketing (6)
- Estratégias de comunicação (5)
- M37 (5)
Document Type
21-30 from 36 results
(0.011 seconds)
-
Title: The impact of online negative word-of-mouth on customers in the telecommunication industryAuthor: Costa, Mariana Pires do RosárioLanguage: InglésRepository: 73Subject: Social media / Word-of-mouth / Negative word-of-mouth / Brand attitude / Perceived brand quality / Re-patronage Intention / Indústria das telecomunicações / Facebook / Qualidade dos serviços / Marketing / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
-
Title: Main contribution of iconic attractions towards increasing popularity of tourism destinations: an analysis of twitter posts and locationsAuthor: Imanbay, AnelLanguage: InglésRepository: 73
-
Title: Private label brands vs. national brands: the effect of taste on consumers´ emotions, perceived taste and willingness to buyAuthor: Omarji, Muhamad Sabbir MussáLanguage: InglésRepository: 73
-
Title: The internationalization project of Herdade do Vale da Rosa to Canada: the best portuguese grapes heading to the canadian marketLanguage: InglésRepository: 73Subject: Internationalization / Expansion / Strategy / Marketing / Internacionalização / Estratégia empresarial / Gestão do produto / Produto alimentar / Fruticultura / Domínio/Área Científica::Ciências Sociais / M16 / M31 / Q17 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Q Agricultural and natural resource economics - Environmental and ecological economics
-
Title: I love you Benfica: an original fan typology based on the analysis of the relationship between S.L. Benfica and it fansAuthor: Lopes, Cristiana MatosLanguage: InglésRepository: 73
-
Title: Antecedents and outcomes of consumer experience and engagement for luxury fashion consumersAuthor: Maximiano, Maria Guerra VitorinoLanguage: InglésRepository: 73Subject: Engagement / Luxury brands / Consumer experience / Desire / Social values / Perceived self / Involvement / Relationship quality / Subjective well-being / Marketing / Indústria de produtos de luxo / Valores sociais / Bem-estar / Consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
-
Title: What motivates consumers to contribute on social media?: the impact of brand humanization, privacy concern and ideal self-congruityAuthor: Duarte, Joana GomesLanguage: InglésRepository: 73
-
Title: How can store atmosphere be applied in Sonasol brand?Author: Pinto, Inês Ferreira LourençoLanguage: InglésRepository: 73Subject: Marketing / Store atmosphere / Fast moving consumer goods / Detergents / Estratégias de marketing / Marca comercial / Consumo / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: The perfect dose can be the right choiceLanguage: InglésRepository: 73Subject: Marketing plan / Laundry care market / Henkel / Persil perfect dose / Marketing / Estratégias de marketing / Indústria / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / L67 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
SeDiCI Serivicio de Difusión de la Creación Intelectual
PrEBi Proyecto de Enlace de Bibliotecas
UNLP Universidad Nacional de La Plata
2003-2024 ©. Todos los derechos reservados conforme a la ley 11.723