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Repository
73
(29)
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Author
Amado, Maria Alexandra Amorim
(1)
Amorim, M.
(1)
Bello, Miguel Maria dos Santos de Mendonça
(1)
Calqueiro, Diogo de Barros Costa Santos
(1)
Canha, Nuno Miguel Lira
(1)
Carmo, Denis Válter Abreu
(1)
Cordovil, Maria do Carmo Orta Oliveira de Herédia
(1)
Costa, Felipe Martins Brand da
(1)
Crespo de Carvalho, J.
(1)
Ferreira, Hugo Miguel Fidalgo
(1)
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Subject
Marketing
(20)
Strategy
(11)
Estratégia
(10)
Comportamento do consumidor
(4)
Advertising
(2)
Communication plan
(2)
Desporto
(2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Estratégias de comunicação
(2)
Literature review
(2)
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Year
2015
(29)
2016
(14)
2014
(10)
2013
(2)
2019
(2)
2011
(1)
2017
(1)
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Document Type
Tesis
(25)
Artículo
(4)
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Language
Inglés
(29)
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Your search
Subject:
Estratégia de Marketing
Language:
Inglés
Year:
2015
Repository:
73
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21-29 from
29
results
(0.012 seconds)
Title:
Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author:
Sequeira, N.
/
Vinhas da Silva, R.
/
Ramos, M.
/
Syed Alwi, S. F.
Language:
Inglés
Repository:
73
Subject:
Reputation
/
Corporate personality scale
/
Corporate credibility
/
Management
/
Business to business
/
Marketing
/
Brand
Acceder
Title:
Critical analysis of the budget accommodation sector in Lisbon: hostels visitors’ profile and marketing strategies
Author:
Morgado, Rute Ferreira
Language:
Inglés
Repository:
73
Subject:
Sports
/
Gambling
/
Restaurants
/
Recreation
/
Tourism
/
Marketing
/
Desporto
/
Jogo
/
Restaurantes
/
Recreação
/
Turismo
Acceder
Title:
Addressing environmental, financial and social sustainability in the management of higher education quality
Author:
dos Santos Martins, H.
/
Loureiro, S. M. C.
/
Amorim, M.
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Recruitment
/
Financial management
/
Quality assurance
/
Student retention
/
Faculty development
/
Course design
/
Pedagogy
/
Institutions of higher education
/
Service quality
/
Environmental sustainability
/
Financial sustainability
/
Social sustainability
/
Quality management
/
Higher education quality
/
Literature review
/
Critical success factors
/
CSFs
Acceder
Title:
The impact of social media in brand building
Author:
Vala, Bernardo Varela
Language:
Inglés
Repository:
73
Subject:
Social media
/
Data mining
/
Brand building
/
Facebook
/
Rede social
/
Marca
/
Marketing
/
Comportamento do consumidor
Acceder
Title:
Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo label
Author:
Rathjen, Katharina
Language:
Inglés
Repository:
73
Subject:
Behavior
/
Consumers
/
Product Attributes
/
Segmentation
/
Marketing
/
Comportamento do consumidor
Acceder
Title:
A communication plan for the “1 yogurt a day” program
Author:
Cordovil, Maria do Carmo Orta Oliveira de Herédia
Language:
Inglés
Repository:
73
Subject:
Communication plan
/
Unbranded program
/
Marketing
/
Digital communication
/
Plano de comunicação
/
Programa unbranded
/
Comunicação digital
Acceder
Title:
SCC, a case study of strategic marketing: drivers of success within hypercompetitive environment
Author:
Marques, André Mendes
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Strategy
/
Strategic marketing
/
Beer sector
/
Estratégias
/
Marketing estratégico
/
Cerveja
Acceder
Title:
How international nonprofit organizations can use Facebook to build relationships with potential donors and volunteers
Author:
Vaughan, Kalen
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Relationship marketing
/
Nonprofit marketing
/
Social media
/
Marketing relacional
/
Marketing sem fins lucrativos
/
Media social
Acceder
Title:
Consumer's behavior facing word-of-mouth and the impact on marketing point of view: exploratory analysis
Author:
Gabeur, Hortense
Language:
Inglés
Repository:
73
Subject:
Word-of-mouth
/
Electronic word-of-mouth
/
Consumer’s behavior
/
Online feedbacks
/
Marketing
/
Satisfação do consumidor
/
Comunicação interativa
/
Chat
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
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