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Title: Dos social media à compra online : intimissimiAuthor: Vale, Sara Alexandra Runa doLanguage: PortuguésRepository: 73Subject: Social media / Consumidor / Oferta / Procura / Offer / Costumer / Demand
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Title: Novos desafios do customer relationship management (CRM)Author: Ferreira, Rúben dos SantosLanguage: PortuguésRepository: 73Subject: Mercado / Marketing / Consumidor / Customer Relationship Management (CRM) / Market / Consumer
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Title: Como atrair mais espectadores ao Estoril OpenAuthor: Camara, Filipa Neupert Cabral daLanguage: PortuguésRepository: 73Subject: Estoril Open / Evento desportivo / Consumidor / Ténis / Sports event / Consumers / Tennis
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Title: Como criar valor através da experiência: uma proposta APIVITAAuthor: Serra, Rute Alexandra FonsecaLanguage: PortuguésRepository: 73
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Title: Influência do preço e ações promocionais no valor percecionado da loja de retalhoAuthor: Reis, Teresa Isabel Damião dosLanguage: PortuguésRepository: 73Subject: Distribuição moderna / Retalho / Consumidor / Promoções / Modern distribution / Retail / Consumer / Promotions
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Title: Desperados: creating regular consumers in the portuguese marketAuthor: Ferreira, Laura Sofia NevesLanguage: InglésRepository: 73
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Title: Case study: j'irai deguster chez vous, an activation of the experiential marketing strategy of castillon cotes de bordeauxAuthor: Drouet, Manon Clémentine JeanneLanguage: InglésRepository: 73Subject: Consumer engagement / Customer experience / Experiential marketing / Integrated marketing communication / Wine appellation / Marketing de vinhos / Turismo / Consumidor / Comunicação estratégica / Estudo de casos / Trabalho de projeto / França / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / L66 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: BUNDLING PRICING FOR INFORMED AND UNINFORMED CONSUMERS - and their relationship with Profit EquilibriumAuthor: Couto, Jorge Sales CresposLanguage: PortuguésRepository: 73
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Title: Sensory marketing in health clubs: importance of the senses in acquisition, retention and cancellation of membershipsAuthor: Neves, Inês Tomás Francisco dasLanguage: InglésRepository: 73Subject: Sensory marketing / Health club memberships / Fitness industry / Decision making / Marketing sensorial / Inscrições em health clubs / Indústria do fitness / Tomada de decisão / Marketing / Estratégias de marketing / Prática desportiva / Exercício físico / Sensação / Consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / Z21 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
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