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Title: ‘Would you eat cultured meat?’: consumers' reactions and attitude formation in Belgium, Portugal and the United KingdomAuthor: Verbeke, W. / Marcu, A. / Rutsaert, P. / Gaspar, R. / Seibt, C. / Fletcher, D. / Barnett, J.Language: InglésRepository: 73
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Title: How much are you willing to pay? The effect of corporate social (ir)responsibility in consumers of national and foreign brandsAuthor: Ribeiro, Inês SilvaLanguage: InglésRepository: 73Subject: Corporate social responsibility / Corporate social irresponsibility / Country of origin, / Consumer / Willingness to pay / Purchase intents / Responsabilidade social corporativa / Irresponsabilidade social corporativa, / País de origem / Consumidor / Disposição para pagar / Intenções de compra
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Title: A interdependência entre as marcas e as comunidades de marca: os casos da Vespa e da Harley DavidsonAuthor: Lima, Ana Patrícia Pinto deLanguage: PortuguésRepository: 73Subject: Marca / Valor da marca / Comunidades de marca / Consumidor / Produto / Brand / Brand equity / Brand communities / Consumer / Product
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Title: Plano para a definição de modelos de segmentação para o MEOAuthor: Ricardo, Mariana TrindadeLanguage: PortuguésRepository: 73Subject: Segmentação / Consumidor / Usabilidade / Pay-TV / Segmentation / Consumer / Usability
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