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Subject: CRM strategy Subject: Estratégia CRM Subject: CRM

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Title: Luxury brands and CRM, mutually exclusive? : developing a CRM strategy for Patek Philippe
Author: Weber, Sabrina
Language: Inglés
Repository: 73
Subject: CRM / Luxury brands / CRM strategy / Patek Philippe / Marcas de luxo / Estratégia CRM

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Title: The impact of artificial intelligence on commercial management
Author: Lopes da Costa, R. / Dias, Á. / Pereira, L. / António, N. / Capelo, A.
Language: Inglés
Repository: 73
Subject: Analytical tools / Artificial intelligence / Consultancy / CRM / Decision-making / SMEs

Acceder
Title: Gestão de benefícios do CRM: um estudo de caso
Author: Dias, Paulo Edgar Taveira
Language: Portugués
Repository: 73
Subject: Investimentos em SI/TI / Gestão de benefícios / Abordagem de Cranfield / CRM / IS/IT investments / Benefits management / The Cranfield approach

Acceder
Title: Informe de práctica empresarial en Cámara de Comercio hispano colombiana
Author: López Acuña, Jessica Juliette
Language: Español
Repository: 40
Subject: Cámara de Comercio Hispano Colombiana / Comercio exterior / Práctica empresarial / CRM / Relaciones comerciales / Política comercial

Acceder
Title: Determinantes de fidelización de los maestros de obra al programa mundo experto en el almacén Easy occidente de Bogotá
Author: Gómez Rodríguez, Natalia Del Pilar
Language: Español
Repository: 40
Subject: Marketing Relacional / CRM / Fidelización / Lealtad / Mercadeo / Easy / Mundo experto / Maestro de obra / Relationship marketing / Loyalty / Allegiance / Marketing / Master builder / Seguros de vida -- Administración -- Bogotá (Colombia) / Toma de decisiones -- Administración -- Casos -- Bogotá (Colombia) / Riesgo asegurado -- Casos -- Bogotá (Colombia)

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Title: Implementación de un prototipo de un sistema CRM (Customer Relationship Management) para la empresa de Pinturas Unidas S.A. a partir de procesos BPM (Business Process Management)
Author: Espol / Núñez Núñez, Giselle Lorena / Valencia Rodríguez, Javier Francisco
Language: Español
Repository: 28
Subject: CRM / PLATAFORMA BPM / BPMN / RELACION CON EL CLIENTE

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Title: Generando cultura CRM
Author: Espol / Ramirez Jaime, Stalyn Fernando
Language: Español
Repository: 28
Subject: MICROSOFT OUTLOOK / INFORMACION AL CLIENTE / CRM / BANCO BOLIVARIANO

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Title: Administración de contratos en el desarrollo de un sistema de información
Author: Espol / Alcivar Zambrano, Wilmer De Jesús / Villón Jara, Roberto Antonio
Language: Español
Repository: 28
Subject: SISTEMA DE INFORMACION / ADMINISTRACION DE PROYECTOS / CRM

Acceder
Title: Avaliação dos pressupostos para adopção de um sistema de marketing relacional aplicado à grande distribuição
Author: Gonçalves, Nuno Miguel Arsénio Madeira
Language: Portugués
Repository: 73
Subject: Grande Distribuição / Marketing Relacional / Qualidade do Relacionamento / Fidelização / Satisfação / Confiança / Compromisso / CRM / RFID / Big distribution / Relationship Marketing / Relationship Quality / Customer Loyalty / Satisfaction / Trust / Commitment

Acceder
Title: Key performance indicators for improving a CRM implementation
Author: Fernandes, S. M. / Coutinho, C.
Language: Inglés
Repository: 73
Subject: CRM / Salesforce / KPIs improvement

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