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Title: The influence of product type, humour type, brand attitude, and gender on humour effectiveness in adsAuthor: Nielsen, MilleLanguage: InglésRepository: 73Subject: Marketing / Consumer behaviour / Advertising / Humour in advertisements
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Title: Customer journey: a customer experience and decision making tool in the e-commerce contextAuthor: Petra, Mafalda Melo GouveiaLanguage: InglésRepository: 73
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Title: Business concept development: argan oil “ooxol” in SwitzerlandAuthor: Meinerzhagen, Sarah AndreaLanguage: InglésRepository: 73
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Title: The evaluation of service quality in a french hospitalAuthor: Silvestre, Sofia AvelarLanguage: InglésRepository: 73Subject: Quality assessment / SERVQUAL / Health / Avaliação da Qualidade / Saúde
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Title: Wine market in Colombia: an opportunity for Portuguese wine producers/exportersAuthor: Hurtado, AngélicaLanguage: InglésRepository: 73
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Title: Different business ethics in chiness and western culturesAuthor: Zheng, MinLanguage: InglésRepository: 73
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Title: Acquisition analysis: GOME/ china paradise electronic household appliancesAuthor: Li, YumengLanguage: InglésRepository: 73
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Title: The Internationalization of SUMOL+COMPAL to Angola: a case studyAuthor: Ribeiro, Susana Filipa TeixeiraLanguage: InglésRepository: 73
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Title: The impact of green marketing practices on consumer buying decisionAuthor: Fonseca, Joana Cristina GamboiaLanguage: InglésRepository: 73
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Title: Prudential regulation in an artificial banking systemAuthor: Quinaz, Pedro Miguel Mateus DiasLanguage: InglésRepository: 73
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