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Repository
73
(21)
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Author
Andrade, Serenela Alves de
(1)
Cola, Maria Teresa Guiomar Espada Saião
(1)
Correia, Liliane Patrícia Lopes
(1)
Fernandes, Maria Madeira Martins
(1)
Fino, Fábia Patrícia Fidalgo
(1)
Gonçalinho, David José do Carmo Chalbert Cardeira
(1)
Hofrichter, Jannick
(1)
Jesus, Sónia João Chagas
(1)
Lopes, Susana Cristina Almeida
(1)
Macias, Margarida Catalão Fontan
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(21)
M31
(21)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(13)
Marketing
(12)
M37
(8)
Estratégias de marketing
(7)
Comportamento do consumidor
(6)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(5)
Trabalho de projeto
(5)
M30
(4)
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Year
2021
(21)
2019
(15)
2018
(12)
2020
(6)
2017
(5)
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Tesis
(21)
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Inglés
(21)
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Your search
Year:
2021
Subject:
-glucuronidase
Subject:
M31
Language:
Inglés
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Title:
A digital marketing strategy in a fintech start-up: Advicefront
Author:
Santos, Rita Isabel Lança dos
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Integrated marketing communication
/
Start-up
/
Fintech
/
Plano de marketing
/
Marketing mix
/
Marketing digital
/
Estratégias de comunicação
/
Trabalho de projeto
/
Startup
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M13
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Internal communication and employee engagement: integration plan for do it better
Author:
Pinto, Maria Madalena Pestana Faria de Campos
Language:
Inglés
Repository:
73
Subject:
Integration plan
/
Employer branding
/
Socialization process
/
Internal communication
/
Plano de integração
/
Processo de socialização
/
Comunicação interna
/
Gestão de recursos humanos
/
Marketing
/
Integração profissional
/
Socialização organizacional
/
Comunicação organizacional
/
Engagement
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
I2
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
I Health, education, and welfare
Acceder
Title:
Lead generation and communication strategies for Targomo GMBH
Author:
Tognoli, Andrea
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Personas
/
High tech
/
Communication
/
Sales
/
Lead generation
/
Estratégias de comunicação
/
Vendas
/
Startup
/
Tecnologia de ponta
/
Cliente
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M15
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The effect of company responses to social media negative word of mouth: a text mining approach
Author:
Correia, Liliane Patrícia Lopes
Language:
Inglés
Repository:
73
Subject:
NWOM
/
Response satisfaction
/
Online
/
Consumer behaviour
/
Satisfação de resposta
/
Comportamento do consumidor
/
Marketing
/
Marca
/
Satisfação do cliente
/
Rede social
/
M31
/
M38
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Raising your arms towards branding: how Narta found its place in a mature market
Author:
Gonçalinho, David José do Carmo Chalbert Cardeira
Language:
Inglés
Repository:
73
Subject:
Branding
/
Brand experience
/
Brand awareness
/
Brand communication
/
Comunicação
/
Estratégias de marketing
/
Publicidade
/
Marca comercial
/
Marketing de produtos
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The internationalization project of Herdade do Vale da Rosa to Canada: the best portuguese grapes heading to the canadian market
Author:
Cola, Maria Teresa Guiomar Espada Saião
Language:
Inglés
Repository:
73
Subject:
Internationalization
/
Expansion
/
Strategy
/
Marketing
/
Internacionalização
/
Estratégia empresarial
/
Gestão do produto
/
Produto alimentar
/
Fruticultura
/
Domínio/Área Científica::Ciências Sociais
/
M16
/
M31
/
Q17
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
Q Agricultural and natural resource economics - Environmental and ecological economics
Acceder
Title:
The influencing factors of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectiveness
Author:
Pinote, Ana de Noronha
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Consumer behaviour
/
Advertising
/
Nostalgia in advertisements
/
Comportamento do consumidor
/
Publicidade
/
Nostalgia em anúncios
/
Estratégias de marca
/
Memória
/
Saudade
/
Portugal
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effect
Author:
Raposo, David André Galrão
Language:
Inglés
Repository:
73
Subject:
Brand love
/
Brand engagement
/
Digital marketing
/
Social media marketing
/
Youtube
/
Advertising
/
Influencers
/
Celebrity endorsement
/
Envolvimento com a marca
/
Marketing digital
/
Marketing em social media
/
Publicidade
/
Influenciadores
/
Endosso de celebridades
/
Estratégias de marketing
/
Rede social
/
Marca
/
Consumidor
/
Influência social
/
Psicologia positiva
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Online marketing communication: netnography into different types of fashion brands
Author:
Serra, Jessica Maria
Language:
Inglés
Repository:
73
Subject:
Moda
/
Rede social
/
Marketing eletrónico
/
Análise de dados
/
Internet
/
Fashion
/
Online communication
/
Instagram
/
Netnography
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
An exploratory investigation into employer branding and voluntary employee turnover: a case study at a SME, in the health and life sciences sector
Author:
Pinho, Cátia Sofia de
Language:
Inglés
Repository:
73
Subject:
Employer branding
/
Voluntary employee turnover
/
Retention
/
Antecedents and outcomes
/
Gestão de recursos humanos
/
Empresa de sucesso
/
Saúde
/
Estratégias de marketing
/
Gestão de talentos
/
Adaptabilidade do trabalhador
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
J23
/
M31
/
J Labor and demographic economics
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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