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Repository
73
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Author
Andrade, Serenela Alves de
(1)
Cipriano, Cláudia Sofia Outeiro
(1)
Faria, Rita Meireles Alves Tamagnini
(1)
Leal, Patrícia Alexandra Leal de Oliveira
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Magalhães, João Pedro Henriques
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Matos, Guilherme Caeiro de
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Mendes, Gonçalo Ramos Braz Mergulhão
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Menezes, Inês Furtado
(1)
Neves, Hélder António
(1)
Pinote, Ana de Noronha
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M Business administration and business economics - Marketing - Accounting - Personnel economics
(12)
M31
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M37
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Marketing
(12)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Comportamento do consumidor
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Year:
2019
Subject:
Marketing
Subject:
M37
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Title:
In the eye of the (fire) storm: better safe or sorry?
Author:
Neves, Hélder António
Language:
Inglés
Repository:
73
Subject:
Online firestorm
/
Social media crisis
/
Crisis communication
/
Crisis management
/
Marketing
/
Gestão de reclamações
/
Facebook
/
Imagem de marca
/
Comunicação organizacional
/
Satisfação do cliente
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
Author:
Menezes, Inês Furtado
Language:
Inglés
Repository:
73
Subject:
Youtubers
/
Brand Awareness
/
Purchase Intention
/
Brand Loyalty
/
Marketing
/
Estratégias de marketing
/
Rede social
/
Marca
/
Comportamento do consumidor
/
Lideres de opinião
/
Influência social
/
Reconhecimento da Marca
/
Intenção de Compra
/
Lealdade da marca
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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