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Year: 2016 Year: 2015 Language: Inglés

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Title: The impact of sponsorship articulation on image transfer
Author: Massoudi, Jamila El Massoudi
Language: Inglés
Repository: 73
Subject: Sponsorship / Business administration / Brand event

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Title: Loving fashion: creating new trends
Author: Costa, Inês Tavares
Language: Inglés
Repository: 73
Subject: Brand love / Narcissism / Hedonic consumption / Fashion / Narcisismo / Consumo hedónico / Moda

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Title: Business plan: hostel in Lisbon
Author: Faísca, Hugo Miguel de Brito Silva Moreira
Language: Inglés
Repository: 73
Subject: Business plan / Hostel / Strategy / Entrepreneurship / Plano de negócio / Estratégia de Investimento / Empreendedorismo

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Title: The consumer-brand relationship paradox
Author: Nielsen, Anders Juul
Language: Inglés
Repository: 73
Subject: Relationship marketing / Consumer-brand relationships / Consumer-brand relationship paradox

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Title: Equity-linked structured products: a complex industry in evolution
Author: Mairal, Antoine
Language: Inglés
Repository: 73
Subject: Derivatives / Structured Products / Investors behaviours / Market changes / Derivativos / Produtos estruturados / Comportamento dos investidores / Mudanças do mercado

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Title: Portuguese cultural standards from a russian perspective
Author: Almeida, Asiya Lapatnikova de
Language: Inglés
Repository: 73
Subject: National culture / Cultural standards / Portugal / Russia / Cultura nacional / Padrões culturais

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Title: The effects of the concentration in the liner shipping industry on the services provided by ocean freight forwarding companies
Author: Jacobs, Augustin
Language: Inglés
Repository: 73
Subject: Globalization / Competition / Product differentiation / Globalização / Competitividade / Gestão do produto

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Title: How management decides investments: the diagnosis of the business case practices in Portugal
Author: Teixeira, Cláudia Sofia Bento
Language: Inglés
Repository: 73
Subject: Benefits / Research project / Business case / Investment / Strategy / Benefícios / Projeto de investigação / Investimento estratégico / Estratégias

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Title: The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads
Author: Nielsen, Mille
Language: Inglés
Repository: 73
Subject: Marketing / Consumer behaviour / Advertising / Humour in advertisements

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Title: Customer journey: a customer experience and decision making tool in the e-commerce context
Author: Petra, Mafalda Melo Gouveia
Language: Inglés
Repository: 73
Subject: E-commerce / Shopping experience / Customer journey / Food retail / Comércio online / Experiência de compra / Retalho alimentar

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