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Year: 2013 Year: 2011 Document Type: Tesis Repository: 73

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Title: Vivo´s Valuation
Author: Silva, Tiago Alexandre Adão
Language: Inglés
Repository: 73
Subject: Vivo / Telecommunications / Discounted cash flow / Multiples

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Title: The Halloween effect in european sectors
Author: Carrazedo, Tiago Miguel Teixeira
Language: Inglés
Repository: 73
Subject: Efeito Halloween / Eficiência de mercado / Anomalia / Retornos / Halloween effect / Market efficiency / Anomaly / Returns

Acceder
Title: The valuation of callable defaultable bonds
Author: Hilebrand, William
Language: Inglés
Repository: 73
Subject: Callable bonds / Stochastic interest rate / CIR model / Black-Scholes-Merton model / Obrigações Callable / Taxa de juro estocástica / Modelo CIR / Modelo Black-Scholes-Merton

Acceder
Title: O mercado dos hostels: análise e estratégia de expansão de um caso de sucesso
Author: Coelho, Ivan Miguel Pinheiro Pacheco
Language: Portugués
Repository: 73
Subject: Marketing de Serviços / Marketing turístico / Hostels / Experiência do cliente / Services marketing / Tourism marketing / Customer experience

Acceder
Title: Marketing viral: vírus inVitro
Author: Vale, João Carvalho do
Language: Portugués
Repository: 73
Subject: Marketing viral / Passa-palavra / Natal digital / Meio digital / Viral marketing / Word-of-mouth / Digital nativity / Online media

Acceder
Title: Patrocínios desportivos: a Sagres e a Liga Portuguesa de Futebol Profissional
Author: Cardoso, João Pedro Medeiros
Language: Portugués
Repository: 73
Subject: Futebol / Patrocínio desportivo / Notoriedade de marca / Impacto em vendas

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Title: O marketing social aplicado à criação do conceito de responsabilidade social nas empresas, no âmbito do CLDS de Alcobaça - Nazaré
Author: Gonçalves, José Adolfo
Language: Portugués
Repository: 73
Subject: Marketing social / Responsabilidade social das empresas / Ética empresarial / Contratos locais de desenvolvimento social / Social marketing / Corporate social responsibility / Business ethics / Local contracts for social development

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Title: Hóquei Clube de Turquel: abordagem integrada de marketing
Author: Vinagre, José António Serrenho
Language: Portugués
Repository: 73
Subject: Caso pedagógico / Marketing desportivo / Clube desportivo / Case study / Sports marketing / Sports club

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Title: Channels selection in the retail banking sector: relationship between the factors influencing the usage and the perceived service quality
Author: Júnior, Luciana de Oliveira Santos
Language: Inglés
Repository: 73
Subject: Distribution channels / Perceived quality / Provision of banking services / Importance-performance analysis / Canais de distribuição / Qualidade percebida / Prestação do serviço bancário / Análise de importância-performance

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Title: Turismo rural: “Aldeia de Mofreita”
Author: Nunes, Fábio Alexandre Rodrigues
Language: Portugués
Repository: 73

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