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Year: 2012 Year: 2013 Language: Inglés Document Type: Tesis

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Title: The effects of celebrity endorsement on consumers purchasing intentions
Author: Carvalho, António Filipe Esteves Miguel de
Language: Inglés
Repository: 73
Subject: Celebrity endorsement / Purchase intentions / Endosso de celebridades / Intenções de compra

Acceder
Title: The influence of rating notations on the government bond yields of Greece, Ireland and Portugal: an econometric approach
Author: Ganito, Miguel Primo
Language: Inglés
Repository: 73
Subject: Dívida soberana / Influência / Government bond yields / Notações de rating / Sovereign debt / Influence / Rating Notations

Acceder
Title: The effect of corporate governance quality on the strategic use of Non-GAAP disclosures to beat earnings benchmarks
Author: Nunes, Filipa dos Reis
Language: Inglés
Repository: 73
Subject: Non-GAAP measures / Pro forma / Earnings benchmarks / Corporate governance / Medidas non-GAAP / Benchmarks referentes a indicadores de rentabilidade / Governação das sociedades

Acceder
Title: Backtesting var models: an application to Caixa Geral de Depóstitos
Author: Ruivo, Raquel Costa Carvalho
Language: Inglés
Repository: 73
Subject: Backtesting / Historical simulation / Value-at-risk / Caixa Geral de Depósitos / Simulação histórica

Acceder
Title: Process of internationalization of “Tejo Brinde” to Brazil
Author: Pereira, Pedro Rafael Moura
Language: Inglés
Repository: 73
Subject: Internacionalização / Portugal / Investimento / Brasil / Negócios

Acceder
Title: The role of macroeconomics in the portuguese stock market
Author: Gonçalves, Paulo José Ribeiro
Language: Inglés
Repository: 73
Subject: Fatores de risco / Variáveis macroeconómicas / Modelo OLS / PSI 20 / Risk factors / Macroeconomic variables / OLS model / PSI 20 Index

Acceder
Title: Development of a market entry strategy and its failure or success measurement with a balanced scorecard
Author: Federlein, Johanna
Language: Inglés
Repository: 73
Subject: Market entry strategy / Balanced Scorecard / Customer acquisition / Software industry / Estratégia de entrar no um mercado novo / Aquisição de clientes / Industria de software

Acceder
Title: Modeling volatility: an assessment of the value at risk approach
Author: Vieira, Joana Bruno
Language: Inglés
Repository: 73
Subject: Value at risk / Volatility / GARCH / Backtesting

Acceder
Title: Case study analysis : Tintas Robbialac SA acquisition of Tintas VIP
Author: Martins, Diogo M. Vaz M.
Language: Inglés
Repository: 73
Subject: Mergers and acquisitions (M&A) / Paints / Tintas Robbialac SA / Tintas Vip / Fusões e aquisições (F&A) / Tintas

Acceder
Title: Acceptance and attitudes towards mobile promotions in young portuguese adults
Author: Dionísio, Catarina Isabel Martins Catalão
Language: Inglés
Repository: 73
Subject: Mobile marketing / Mobile promotions / Attitudes / Consumer behavior / Promoções mobile / Atitudes / Comportamento do consumidor

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