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Subject: Wine sector

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Title: Strategy for a portuguese wine in China: the case-study of Couteiro-mor
Author: Anselmo, Cátia Alexandra Arez de Sousa
Language: Inglés
Repository: 73
Subject: Marketing / Sector vinícola / Marketing de vinhos / Exportação / Plano de marketing / Export / Marketing Plan / Wine / China / Domínio/Área Científica::Ciências Sociais

Acceder
Title: Implementation of a service-dominant logic in a Portuguese SME wine seller
Author: Fernandes, Miguel Jorge do Carmo Francisco Morgado
Language: Inglés
Repository: 73
Subject: Service-dominant logic / Costumer experience / Wine / SME / Strategic marketing / Experiência do cliente / PME vínicola / Marketing estratégico

Acceder
Title: Plano de negócio: In Vino: restaurant & wine bar
Author: Mourinha, Ricardo Nuno da Silva
Language: Portugués
Repository: 73
Subject: Gastronomia / Vinho / Restauração / Regiões vitivinícolas / Turismo / Cuisine / Wine / Restaurants / Wine regions / Tourism

Acceder
Title: Examining the role of wine brand love on brand loyalty: a multi-country comparison
Author: Drennan, J. / Bianchi, C. / Cacho-Elizondo, S. / Loureiro, S. M. C. / Guibert, N. / Proud, W.
Language: Inglés
Repository: 73
Subject: Wine / Brand love / Brand loyalty / Brand satisfaction / Brand trust / Wine experience / Wine knowledge / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: Redes de cooperação informal no sector vitivinícola: o caso dos "Douro boys"
Author: Pires, Sónia Alexandra Afonso Vaz
Language: Portugués
Repository: 73
Subject: Vinho / Redes de cooperação / Cooperação informal / Confiança / Wine / Cooperation network / Network formation / Transactional relationships / Contracts and reputation

Acceder
Title: Previsão de vendas de vinhos no grande consumo
Author: Magalhães, João António dos Santos Tomé Reis
Language: Portugués
Repository: 73
Subject: Previsão / Vendas / Grande consumo / Vinhos / Forecast / Sales / Off - Trade / Wine

Acceder
Title: Plano de comunicação marca de vinho Amnésia
Author: Revez, Rita Alexandra Féria Gato Contreiras
Language: Portugués
Repository: 73
Subject: Amnésia / Comunicação estratégica / Marca / Plano de comunicação / Vinho / Communication strategy / Brand / Communication plan / Wine

Acceder
Title: Case study: Quinta da Bichinha: a case of a portuguese "Born-Global" in the wine industry
Author: Sousa, Silvia Tavares de
Language: Portugués
Repository: 73
Subject: Exportação / Vinho / Empreendedorismo / China / Exports / Wine / Entrepreneurship

Acceder
Title: Estudo sobre a consumidora portuguesa de vinhos: o impacto das crenças na sua opção de beber vinho
Author: Barros, Maria Sofia Godinho Quintino de
Language: Portugués
Repository: 73
Subject: Vinho / Mulher / Crença / Wine / Women / Belief

Acceder
Title: The binding of 4-ethylguaiacol with polyaniline-based materials in wines
Author: Marican, A. / Carrasco-Sanchez, V. / John, A. / Laurie, VF. / Santos, LS.
Language: Inglés
Repository: 27
Subject: Polyaniline / HPLC-DAD / QuEChERS / Conjugated polymers / Wine / 4-EG

Acceder

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