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Title: Business plan of a three-star hotel in the city of Lisbon “Lisbon Journey hotel”Author: Canha, Nuno Miguel LiraLanguage: InglésRepository: 73Subject: Hospitality / Business plan / Strategy / Cost efficiency / Hotelaria / Plano de negócios / Estratégia / Eficiência nos custos
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Title: Tracing a strategy map for a public institutionAuthor: Rosa, Sara CruzLanguage: InglésRepository: 73Subject: Balanced scorecard / Efficiency / Effectiveness / Management / Planning / Public administration / Quality / Strategic objectives / Strategy / Strategy map / Organization
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Title: Firm social capital as competitive asset: the case of Lipari consultingAuthor: Silva, André PaulinoLanguage: InglésRepository: 73
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Title: China’s soft power impact on portuguese society: insights regarding portuguese’ perspectives on China’s cultural products and policiesAuthor: Linhares, Sara de SousaLanguage: InglésRepository: 73
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Title: “Lógica da batata” restaurant business planLanguage: InglésRepository: 73Subject: Plano de negócio / Estratégias / Plano de marketing / Restauração / Business plan / Strategy / Marketing plan / Catering
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Title: Defining a differentiation strategy in the undifferentiated jewellery retail sectorAuthor: Reis, Hugo Miguel SismeiroLanguage: InglésRepository: 73Subject: Strategy / Differentiation / Jewellery Sector / Retail / Estratégia / Diferenciação / Sector de Ourivesaria / Retalho
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Title: Case-study on price setting of beerAuthor: Leite, Pedro Rui OrtinsLanguage: InglésRepository: 73Subject: Pricing / Beer market / Segmentation / Strategy / Cerveja / Segmentação do mercado / Estratégias
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