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73 (11)

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Subject: Risco de crédito Subject: Risco Year: 2013

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Title: QR code: uma nova forma de consumo e estratégia de marketing?
Author: Cunha, Mariana Monteiro da
Language: Portugués
Repository: 73
Subject: Digital marketing / Mobile marketing / Mobile tagging / Media convergence / Consumer society / Consumer 2.0 / Risk / Trust and relationship marketing / Marketing digital / QR code / Convergência dos media / Sociedade de consumo / Consumidor 2.0 / Risco / Confiança e marketing relacional

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