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Subject: Neuromarketing

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Title: Estado del Arte sobre la Investigación en Neuromarketing en Colombia, Latino-américa y Norteamérica Durante el Periodo de Tiempo 2008-2016
Author: Rodríguez Trujillo, Paula Alejandra / Perdigón Camacho, Daniel Esteban
Language: Español
Repository: 40
Subject: Neuromarketing / Neurociencia / Marketing
Title: Neuromarketing: o efeito de ancoragem, do contexto e o papel dos neurotransmissores na mente dos consumidores
Author: Ramalheiro, Brenno Maia
Language: Portugués
Repository: 73
Subject: Consumidor / Ancoragem / Economia comportamental / Neuroeconomia / Neuromarketing / Consumer / Anchorage / Behavioral economics / Neuroeconomics

Acceder
Title: Consumers economic behavior and emotions: the case of iphone 6 in neuromarketing
Author: Neto, J. C. / Filipe, J. A.
Language: Inglés
Repository: 73
Subject: Neuromarketing / Neuroeconomics / Shot on iphone 6 / Face reader / Emotion in advertising / Consumer behaviour

Acceder
Title: O sector eléctrico brasileiro à luz da neuroeconomia: o caso das energias renováveis
Author: Neto, José Chavaglia
Language: Portugués
Repository: 73
Subject: Neuroeconomia / Neuromarketing / Energias renováveis / Sustentabilidade / Tomada de decisão / Neuroeconomics / Renewable energy / Sustainability / Decision-making

Acceder
Title: Tendencias de investigación en neuromarketing / Research trends in neuromarketing
Author: Botello Bermúdez, Sergio Orlando / Vega, Karem Tatiana Suárez
Language: Español
Repository: 75
Subject: Neuromarketing / Preferencia / Elección / Consumidor / Decisión / Comportamiento / Empresa / Publicidad / Preference / Choice / Consumer / Decision / Behavior / Company / Publicity.

Acceder
Title: Measuring store emotional experience through facial electromyography and skin conductance
Author: Ângelo, Luís Miguel Oliveira do
Language: Inglés
Repository: 73
Subject: Retail / Neuromarketing / In-Store / Environment / Emotions / Retalho / Ambiente de loja / Emoções

Acceder
Title: Neuroeconomics: the effect of context in decisions relating to the Brazilian electric sector
Author: Chavaglia, J. N. / Filipe, J. / Ramalheiro, B.
Language: Inglés
Repository: 73
Subject: Neuroeconomics / Neuromarketing / Decision-making / Effect of context / Bounded rationality / Biological value

Acceder
Title: Measuring store emotional experience through facial electromyography and skin conductance
Author: Ângelo, L. / Rita, P. / Esteves, F.
Language: Inglés
Repository: 73
Subject: Retail / Neuromarketing / In-Store Environment / Emotions

AccederDescargar
Title: El neuromarketing como recurso para el diseño de estrategias de posicionamiento de imagen de marca en el Perú
Author: Ramos Salas, Paula Victoria
Language: Español
Repository: 35
Subject: Comunicación / Neuromarketing / Comportamiento del consumidor / Posicionamiento (Publicidad)

Acceder
Title: Estrategias publicitarias realizadas a los programas de posgrados de la división de ciencias económicas, administrativas y contables de la universidad santo tomás seccional bucaramanga: una revisión desde el Neuromarketing
Author: Roa Serrano, Juan Carlos
Language: Desconocido
Repository: 40
Subject: Neuromarketing / Marketing Mix / Publicidad / Marketing Educativo / Marketing Sensorial / Advertising / Educational Marketing / Sensory Marketing / Mercadeo / Marketing

Acceder

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