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Subject: Marketing strategy Year: 2015 Document Type: Tesis

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Title: Aspectos a considerar en la aplicación de la innovación en las empresas
Author: Ramírez Rodríguez, Ingrid Paola
Language: Español
Repository: 40
Subject: Innovaciones tecnológicas / Planificación empresarial / Mercadeo / Technological innovations / Business planning / Marketing / Administración -- Innovaciones / Estrategia corporativa / Efectividad organizacional

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Title: Informe práctica empresarial laboratorios de cosméticos Vogue S.A.S. grupo L´ORÉAL
Author: Correa León, Ivonne Judith
Language: Español
Repository: 40
Subject: Marketing / Desarrollo de producto / Cosméticos / Innovación / Tendencias–Moda–Belleza / Product development / Cosmetics / Innovation / Trends – Fashion – Beauty / Prácticas industriales / Trabajo de campo / Artículos de tocador / Belleza personal

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Title: Caracterización de la planta turística del municipio de Restrepo - Meta
Author: González Rueda, Cristian Augusto / López Fernández, Dayana Leonela
Language: Español
Repository: 40
Subject: Atractivos turísticos / Diversidad / Equipamiento / Estrategias / Marketing / Comercio turístico / Promoción de turismo / Turismo - Clasificación / Turismo cultural

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Title: Perú INC : la pugna por una nación a partir del Nation Branding.
Author: Cuevas Calderón, Elder Alejandro
Language: Español
Repository: 35
Subject: Marketing / Marcas / Identidad nacional

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Title: A review of the literature on big data in marketing using text mining
Author: Amado, Maria Alexandra Amorim
Language: Inglés
Repository: 73
Subject: Big data / Marketing / Text mining / R Language / Literature review / Linguagem R, / Revisão da literatura

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Title: The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads
Author: Nielsen, Mille
Language: Inglés
Repository: 73
Subject: Marketing / Consumer behaviour / Advertising / Humour in advertisements

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Title: Effects of in-flight ambience, space and staff on relationship quality and behavioural intentions of air passengers: the moderator role of mindfulness
Author: Fialho, Ana Filipa Luís
Language: Inglés
Repository: 73
Subject: Marketing / Airlines / Relationship quality / Mindfulness / Companhia aérea / Relação de qualidade

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Title: Análise de conteúdo de informação na social media Facebook no setor dos festivais
Author: Silva, Ana Filipa Pereira da
Language: Portugués
Repository: 73
Subject: Marketing / Social media / Facebook / Análise de conteúdo / Festivais / Content analysis / Festivals

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Title: Gestão de marcas em mercados com estruturas comerciais remotas: caso Bial
Author: Fonseca, Susana Raquel da Silva Ferreira Guimarães
Language: Portugués
Repository: 73
Subject: Equipas comerciais / Indústria farmacêutica / Internacionalização / Marketing / Commercial teams / Internationalization / Pharmaceutical industry

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Title: The role of Benfica TV: case study
Author: Calqueiro, Diogo de Barros Costa Santos
Language: Inglés
Repository: 73
Subject: Canal de televisão / Desporto / Marketing / Case Study / Television channel / Sport

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