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Title: How can luxury cosmetic companies leverage on global shoppers: the case study of Kiehl´s since 1851Author: Dias, Catarina FernandesLanguage: InglésRepository: 73
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Title: Website quality elements and online shopper behaviour: adapting the unified theory of acceptance and use of technology to fashion retailers' websitesAuthor: Cavallero, LuisaLanguage: InglésRepository: 73Subject: Website quality / Unified theory of acceptance and use of technology (UTAUT) / Trust / Online customer reviews / Satisfaction / Word-of-mouth / Marketing / Indústria do vestuário / Moda / Página web / Comportamento do consumidor / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Desperados: creating regular consumers in the portuguese marketAuthor: Ferreira, Laura Sofia NevesLanguage: InglésRepository: 73
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Title: Corporate reputation in B2B service customers: the effect on word of mouth, loyalty intentions and trustAuthor: Lourenço, Ana Filipa MendesLanguage: InglésRepository: 73
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Title: Why storytelling is the future of brandingAuthor: Pires, Sandra dos SantosLanguage: InglésRepository: 73
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Title: CRM strategies: an approach to Lidl, Sonae and Jerónimo Martins firmsAuthor: Carrilho, Marta GuerraLanguage: InglésRepository: 73Subject: Marketing / CRM Customer relationship management / Gestão de clientes / Fidelidade à Marca / Portugal / Communications / Strategic / Customer relationship / Interaction / Loyalty / Comunicação / Estratégias / Relação com o cliente / Interação social / Fidelidade / Domínio/Área Científica::Ciências Sociais
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Title: A communication plan for a portuguese luxury multibrand: StivaliAuthor: Paiva, Maria Leonor Nogueira deLanguage: InglésRepository: 73
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Title: Strategy for a portuguese wine in China: the case-study of Couteiro-morLanguage: InglésRepository: 73Subject: Marketing / Sector vinícola / Marketing de vinhos / Exportação / Plano de marketing / Export / Marketing Plan / Wine / China / Domínio/Área Científica::Ciências Sociais
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