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Repository
73
(16)
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Author
Loureiro, S. M. C.
(3)
Rita, Paulo
(3)
Cortez, P.
(2)
Moro, S.
(2)
Rita, P.
(2)
Amado, A.
(1)
Amorim, M.
(1)
Crespo de Carvalho, J.
(1)
Davcik, N.
(1)
Eloy, S.
(1)
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Marketing
(16)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(3)
Estratégia
(2)
Text mining
(2)
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(1)
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Big data
(1)
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Subject:
Marketing político
Repository:
73
Document Type:
Artículo
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16
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Title:
O e-mail como ferramenta de marketing. Uma revisão da literatura
Author:
Fortes, Nuno
/
Rita, Paulo
Language:
Portugués
Repository:
73
Subject:
E-mail
/
Marketing
/
Revisão bibliográfica
Acceder
Title:
A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing
Author:
Moro, S.
/
Cortez, P.
/
Rita, P.
Language:
Inglés
Repository:
73
Subject:
Banking
/
Data mining
/
Divide and conquer
/
Feature selection
/
Marketing
/
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
Acceder
Title:
Research trends on Big Data in Marketing: a text mining and topic modeling based literature analysis
Author:
Amado, A.
/
Cortez, P.
/
Rita, P.
/
Moro, S.
Language:
Inglés
Repository:
73
Subject:
Big data
/
Marketing
/
Literature analysis
/
Research trends
/
Text mining
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Addressing environmental, financial and social sustainability in the management of higher education quality
Author:
dos Santos Martins, H.
/
Loureiro, S. M. C.
/
Amorim, M.
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Recruitment
/
Financial management
/
Quality assurance
/
Student retention
/
Faculty development
/
Course design
/
Pedagogy
/
Institutions of higher education
/
Service quality
/
Environmental sustainability
/
Financial sustainability
/
Social sustainability
/
Quality management
/
Higher education quality
/
Literature review
/
Critical success factors
/
CSFs
Acceder
Title:
UrBANALización: en el Zoco Global de las lmágenes Urbanas
Author:
Munoz, Francesc
Language:
Español
Repository:
73
Subject:
Geografia urbana
/
Paisagem
/
Marketing
/
Imagem urbana
Acceder
Title:
Marketing resources, performance, and competitive advantage: a review and future research directions
Author:
Davcik, N.
/
Sharma, P.
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Resources
/
Performance
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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