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Subject: Marketing interno Subject: Marketing Language: Inglés Year: 2014

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Title: Increase of new customer registrations by the development of a goal-oriented customer journey and conception for the delivery of pre-sales customer experience
Author: Nölle, Nikolai
Language: Inglés
Repository: 73
Subject: Marketing / Comportamento do consumidor / Target / Venda emocional

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Title: Addressing environmental, financial and social sustainability in the management of higher education quality
Author: dos Santos Martins, H. / Loureiro, S. M. C. / Amorim, M.
Language: Inglés
Repository: 73
Subject: Marketing / Recruitment / Financial management / Quality assurance / Student retention / Faculty development / Course design / Pedagogy / Institutions of higher education / Service quality / Environmental sustainability / Financial sustainability / Social sustainability / Quality management / Higher education quality / Literature review / Critical success factors / CSFs

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Title: Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo label
Author: Rathjen, Katharina
Language: Inglés
Repository: 73
Subject: Behavior / Consumers / Product Attributes / Segmentation / Marketing / Comportamento do consumidor

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