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Subject: Marketing estratégico Repository: 73 Year: 2015

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Title: Men and women's attitudes towards the use of gender marketing in advertising and communication
Author: Germanaud, Chloé
Language: Inglés
Repository: 73
Subject: Marketing / Estratégias de comunicação / Género / Comportamento do consumidor / Publicidade / Imagem de marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Communication plan for Skittles
Author: Guimarães, Marta Barahona Simões da Fonseca
Language: Inglés
Repository: 73
Subject: Candies / Skittles / Sugar / Marketing / Communication / Communication plan / Advertising / Marketing de produtos / Estratégias de comunicação / Marca comercial / Açúcar / Publicidade / Concorrência / Preferência do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Satisfaction with higher education: critical data for student development?
Author: Machado, M. L. / Silva, R. / Magalhães, A. / Sá, M. J.
Language: Inglés
Repository: 73
Subject: Higher education policy/development / Marketing / Student experience / Student to staff feedback / Widening access/participation

Acceder
Title: O patrocínio desportivo: ativação de marca e papel do consumidor
Author: Diogo, João Manuel Pimenta de Castro
Language: Portugués
Repository: 73
Subject: Marketing / Patrocínio / Desporto / Marca / Comportamento do consumidor / Sponsorship / Sponsor / Sports / Activation / Consumer / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Marketing turístico na saúde oferta hoteleira na cidade de Coimbra: estudo de caso
Author: Silva, Ana José Crispim Conceição
Language: Portugués
Repository: 73
Subject: Turismo / Marketing / Produto turístico / Destinos turísticos / Saúde / Coimbra / Tourism / Tourism products / Destinations / Health

Acceder
Title: Plano de negócio: Low-Cost.Solidário
Author: Soares, Rodrigo Pedro Craveiro
Language: Portugués
Repository: 73
Subject: Síndrome de Asperger / Empreendedorismo social / Marketing / Projeto económico e financeiro / Asperger syndrome / Social entrepreneurship / Economic and financial project

Acceder
Title: The relationships between portuguese banks and their customers in a recessionary context
Author: Nunes, Paulo Filipe Figueiredo
Language: Inglés
Repository: 73
Subject: Marketing / Relationship marketing / Crisis / Banking / Marketing relacional / Crise / Banca

Acceder
Title: Ferramentas de marketing digital no setor hoteleiro em portugal: influência ou confluência
Author: Martins, José Carlos de Melo Pinto
Language: Portugués
Repository: 73
Subject: Marketing / Digital / Redes sociais / Turismo

Acceder
Title: Buyer-seller conflict and cooperation in marketing channels: port wine distribution
Author: Crespo de Carvalho, J. / Sequeira, L.
Language: Inglés
Repository: 73
Subject: Conflict / Cooperation / Distribution / Marketing / Multiple channels / Port wine

Acceder
Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

Acceder

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