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Title: I love you Benfica: an original fan typology based on the analysis of the relationship between S.L. Benfica and it fansAuthor: Lopes, Cristiana MatosLanguage: InglésRepository: 73
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Title: Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviourAuthor: Mendes, Sara Vaz de Barros NunesLanguage: InglésRepository: 73Subject: Marketing / Millennials / Portugal / Wine consumption / Marketing de vinhos / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L66 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: In the eye of the (fire) storm: better safe or sorry?Author: Neves, Hélder AntónioLanguage: InglésRepository: 73Subject: Online firestorm / Social media crisis / Crisis communication / Crisis management / Marketing / Gestão de reclamações / Facebook / Imagem de marca / Comunicação organizacional / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase exampleAuthor: Nobre, Pedro Augusto AlbanoLanguage: InglésRepository: 73Subject: Relationship marketing / Engagement / Website stimulus / Cross culture / Luxury / Marketing / Marketing digital / Indústria cosmética / Imagem de marca / Estratégias de marketing / Diversidade cultural / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: How can store atmosphere be applied in Sonasol brand?Author: Pinto, Inês Ferreira LourençoLanguage: InglésRepository: 73Subject: Marketing / Store atmosphere / Fast moving consumer goods / Detergents / Estratégias de marketing / Marca comercial / Consumo / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Análisis de la oferta educativa superior de pregrados universitarios de marketing en Colombia, en 2017 / Analysis of the higher education offer of undergraduate marketing degrees in Colombia, in 2017Author: Rueda Vega, Juan David / Robert González, Mario Andrés / Alonso González, Antonio / Collazos Hernández, IuldercLanguage: EspañolRepository: 75Subject: Mercadeo / Marketing / Mercadotecnia / Mercadología / Pregrado / Colombia / Grade
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Title: Estudiantes internacionales, una nueva apuesta para BarcelonaAuthor: Miranda Llaquet, CristinaLanguage: EspañolRepository: 18
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Title: Plan estratégico de mercadeo para un programa de posgrado de una institución de educación superior del departamento de RisaraldaLanguage: EspañolRepository: 60Subject: Plan estratégico / Mercadeo / Posgrado / Institución de educación superior / Departamento de Risaralda / Strategic plan / Marketing / Postgraduate / Higher Education Institution / Risaralda Department / Investigación de mercados / Mercadeo educativo / Universidad Libre Seccional Pereira (Risaralda, Colombia) / Oferta educativa / Plan de mercadeo / Educación / Legislación / Colombia
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