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Repository
73
(45)
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Author
Amorim, Inês Dias da Silva Pessoa de
(1)
Andrade, Serenela Alves de
(1)
Barnabé, Andreia Filipa Venâncio Marujo
(1)
Cipriano, Cláudia Sofia Outeiro
(1)
Corominas Cabrales, Pelayo
(1)
Costa, André Pinto da
(1)
Crespo, Maria Felício
(1)
Dias, Jorge Miguel Abreu
(1)
Drouet, Manon Clémentine Jeanne
(1)
Evrard, Laure Marguerite Suzanne
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(45)
M31
(45)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(32)
Marketing
(25)
Comportamento do consumidor
(16)
M30
(13)
Trabalho de projeto
(13)
M37
(12)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(10)
Estratégias de marketing
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2018
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2019
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Subject:
M31
Year:
2018
Year:
2019
Document Type:
Tesis
Language:
Inglés
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45
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Title:
Quero Chuva: case study: obstacles to grow in the Brazilian market
Author:
Peñarete, Vanessa Gómez
Language:
Inglés
Repository:
73
Subject:
Strategy
/
Marketing
/
Gestão internacional
/
Startup
/
Estratégias de marketing
/
Bebida alcoólica
/
Mercado externo
/
Trabalho de projeto
/
Brasil
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
From bricks to clicks: Go Natural's supermarket online store
Author:
Isidoro, Ana João Pedrosa
Language:
Inglés
Repository:
73
Subject:
e-commerce
/
Digital marketing
/
Food retail
/
Bio
/
Marketing digital
/
Comércio eletrónico
/
Bem-estar
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
I310
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
I Health, education, and welfare
Acceder
Title:
Lisboa Desporto: how to attract and maintain motivated non-professional athletes
Author:
Martins, Inês Alexandra Henriques
Language:
Inglés
Repository:
73
Subject:
Sport participation
/
Physical activity
/
Motivations
/
Barriers
/
Limitations
/
Gestão de marketing
/
Prática desportiva
/
Exercício físico
/
Motivação
/
Abandono
/
Lisboa - Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M39
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The impact of attention on wines' purchase intention: the moderating role of awards and consumption situations
Author:
Monteiro, Patrícia Gaspar
Language:
Inglés
Repository:
73
Subject:
Wine
/
Eye-tracking
/
Wine awards
/
Consumption situation
/
Marketing
/
Marketing de vinhos
/
Imagem de marca
/
Prémio
/
Comportamento do consumidor
/
Preferência do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Marketing budget optimisation: key metrics and trends, according to specialists
Author:
Magalhães, João Pedro Henriques
Language:
Inglés
Repository:
73
Subject:
Marketing budget optimisation
/
Real-time delphi
/
Marketing metrics
/
Marketing trends
/
Marketing
/
Gestão de marketing
/
Gestão orçamental
/
DELPHI
/
Modelos de marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How rebranding affects the brand equity of a private label brand
Author:
Faria, Rita Meireles Alves Tamagnini
Language:
Inglés
Repository:
73
Subject:
Private label brand
/
Rebranding
/
Brand equity
/
Identidade de marca
/
Valor da marca
/
Marketing
/
Comportamento do consumidor
/
Estudo de casos
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The impact of online negative word-of-mouth on consumers in the sports shoes industry
Author:
Barnabé, Andreia Filipa Venâncio Marujo
Language:
Inglés
Repository:
73
Subject:
Word-of-mouth
/
Negative word-of-mouth
/
Electronic word-of-mouth
/
Social media
/
Gestão de empresas
/
Marketing relacional
/
Rede social
/
Facebook
/
Indústria do calçado
/
Marca comercial
/
Satisfação do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How to attract mega sports events to Lisbon?
Author:
Reis, Catarina Martins
Language:
Inglés
Repository:
73
Subject:
Sports marketing
/
Events management
/
Mega sport events
/
Marketing desportivo
/
Estratégias de marketing
/
Desporto
/
Organização desportiva
/
Stakeholders
/
Apresentação de candidatura
/
Lisboa - Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M3
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The Search Engine Marketing strategy (SEM) in e-tourism: a case study of the French OTA (Online Travel Agency) Voyage Privé
Author:
Evrard, Laure Marguerite Suzanne
Language:
Inglés
Repository:
73
Subject:
E-tourism
/
Online Travel Agencies (OTA)
/
Customer's behaviour
/
SEM
/
SEO
/
SEA
/
Voyage Privé
/
Gestão de empresas
/
Turismo
/
Agência de viagens
/
E-business
/
Estratégias de marketing
/
Comportamento do consumidor
/
Estudo de casos
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
Z3
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
Z Other special topics
Acceder
Title:
Virtual reality and artificial intelligence applied to consumer experience: a scenario-based approach
Author:
Fino, Fábia Patrícia Fidalgo
Language:
Inglés
Repository:
73
Subject:
Virtual reality
/
Artificial intelligence
/
Customer experience
/
Integrated marketing communications
/
Marketing
/
Estratégias de marketing
/
Realidade virtual
/
Inteligência artificial
/
Imagem de marca
/
Motivação do consumidor
/
Fidelidade à Marca
/
Processo de decisão
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M30
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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