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Subject: Luxury brands Document Type: Tesis

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Title: Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase example
Author: Nobre, Pedro Augusto Albano
Language: Inglés
Repository: 73
Subject: Relationship marketing / Engagement / Website stimulus / Cross culture / Luxury / Marketing / Marketing digital / Indústria cosmética / Imagem de marca / Estratégias de marketing / Diversidade cultural / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Aspectos sociales y culturales que influyen en las mujeres millennials a la hora de comprar artículos de lujo en la ciudad de Bogotá
Author: Castro Urrego, Leidy Milena
Language: Español
Repository: 40
Subject: Lujo estatutario / Democratización del lujo / Lujo emocional / Influencia social / Estilo de vida / Motivaciones / Cultural behavior / Consumer Rights / Cost and standard of living / Luxury / Conducta cultural / Comportamiento del consumidor / Costo y nivel de vida / Lujo

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