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73
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Amado, Maria Alexandra Amorim
(1)
Bettencourt, Sara Leitão de
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Calqueiro, Diogo de Barros Costa Santos
(1)
Canha, Nuno Miguel Lira
(1)
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(1)
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(1)
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(1)
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(1)
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(1)
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Marketing
(25)
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(11)
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(10)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(4)
Estratégias de comunicação
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(16)
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Subject:
Estratégia de Marketing
Year:
2015
Year:
2016
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35
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Title:
Plan de marketing para la empresa hormigonera Hormi – Center de la ciudad de Azogues para el año 2015
Author:
Ochoa Crespo, Juan Diego
Language:
Español
Repository:
53
Subject:
Marketing
/
Empresas
/
Magister en gestión empresarial- Tesis y disertaciones academicas
Acceder
Title:
Plan de marketing para la empresa “Cableunión Agencia San Isidro”
Author:
Mera Navia, Silvia Mariuxi
Language:
Español
Repository:
53
Subject:
Marketing
/
Cambio organizacional
/
Mercado
/
Ingeniero en contabilidad y auditoría- Tesis y disertaciones académicas
Acceder
Title:
A review of the literature on big data in marketing using text mining
Author:
Amado, Maria Alexandra Amorim
Language:
Inglés
Repository:
73
Subject:
Big data
/
Marketing
/
Text mining
/
R Language
/
Literature review
/
Linguagem R,
/
Revisão da literatura
Acceder
Title:
The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads
Author:
Nielsen, Mille
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Consumer behaviour
/
Advertising
/
Humour in advertisements
Acceder
Title:
Effects of in-flight ambience, space and staff on relationship quality and behavioural intentions of air passengers: the moderator role of mindfulness
Author:
Fialho, Ana Filipa Luís
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Airlines
/
Relationship quality
/
Mindfulness
/
Companhia aérea
/
Relação de qualidade
Acceder
Title:
Análise de conteúdo de informação na social media Facebook no setor dos festivais
Author:
Silva, Ana Filipa Pereira da
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Social media
/
Facebook
/
Análise de conteúdo
/
Festivais
/
Content analysis
/
Festivals
Acceder
Title:
Gestão de marcas em mercados com estruturas comerciais remotas: caso Bial
Author:
Fonseca, Susana Raquel da Silva Ferreira Guimarães
Language:
Portugués
Repository:
73
Subject:
Equipas comerciais
/
Indústria farmacêutica
/
Internacionalização
/
Marketing
/
Commercial teams
/
Internationalization
/
Pharmaceutical industry
Acceder
Title:
The role of Benfica TV: case study
Author:
Calqueiro, Diogo de Barros Costa Santos
Language:
Inglés
Repository:
73
Subject:
Canal de televisão
/
Desporto
/
Marketing
/
Case Study
/
Television channel
/
Sport
Acceder
Title:
Introduction of OTC drugs in mass market the case of OTC drugs marketing in France
Author:
Isoux, Alice
Language:
Portugués
Repository:
73
Subject:
Marketing
/
4Ps
/
Consumer decision-making
/
Decision-making model
Acceder
Title:
Plano de comunicação para negócio Wanna
Author:
Silva, Pedro Miguel Catarino da
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Marca
/
Design
/
Empreendedorismo
/
Estratégias de comunicação
/
Brand
/
Personal brand
/
Freelancing
/
Communication pan
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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