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73
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Méndez Campos, María Doris (Prof. Guía)
(2)
Alarcón Quinteros, Carlos Joel
(1)
Alcántara Cornejo, Valesca Estefanía
(1)
Bravo Navarro, Sabina Isabel
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Engagement
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Domínio/Área Científica::Ciências Sociais
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Subject:
Engagement
Document Type:
Tesis
Year:
2016
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Title:
Online brand engagement : an investigation on antecedents and outcomes within the social media environment
Author:
Gorgus, Tatjana Michaela Constanze
Language:
Portugués
Repository:
73
Subject:
Consumidor
/
Engagement
/
Rede social
/
Gestão da marca
/
Marketing relacional
/
Facebook
/
Brand
/
Relationship marketing
/
Brand experience
/
Brand love
/
Word-of-mouth
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
El Engagement como un medidor entre la autoeficacia general y la iniciativa personal en una muestra de emprededores
Author:
Alarcón Quinteros, Carlos Joel
/
Bravo Navarro, Sabina Isabel
/
Gallardo Cuadra, Ismael (Prof. Guía)
Language:
Español
Repository:
27
Subject:
Autoeficacia general
/
Engagement
/
Iniciativa personal
/
Emprendimiento
Acceder
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