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Subject: Cliente interno Repository: 73 Language: Portugués

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Title: Os determinantes do marketing relacional na satisfação e fidelização de clientes
Author: Antunes, Joaquim / Rita, Paulo
Language: Portugués
Repository: 73
Subject: Marketing relacional / Satisfação / Fidelização / Cliente

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Title: O E-mail Marketing ao serviço do Brand Loyalty
Author: Ramalho, Débora Duarte
Language: Portugués
Repository: 73
Subject: Marketing / Correio eletrónico / Marca / Cliente / Fidelidade à Marca / Branding / Brand loyalty / Permission marketing / E-mail marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: A captação de clientes via canal cross-segment no Proactive Bank
Author: Costa, Rui Miguel Martins Murta da
Language: Portugués
Repository: 73
Subject: Captação / Cliente / Marketing / Cross-segment / Capture / Customers

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