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73 (12)

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Author

Conduto, João André Correia Batista (1)
Correia, Maria Amélia Gaspar Mota (1)
Dias, Fábio Ricardo Santos (1)
Dias, Paulo Edgar Taveira (1)
Gonçalves, Nuno Miguel Arsénio Madeira (1)
Gonçalves, Susana Oliveira (1)
Henriques, Marcos André Pais (1)
Muchnová, Markéta (1)
Restolho, André Filipe Costa (1)
Sebastião, David (1)

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CRM (12)
Abordagem de Cranfield (1)
Adidas originals (1)
Benefits management (1)
Big distribution (1)
CRM strategy (1)
Cartão de fidelidade (1)
Cause-related marketing (1)
Commitment (1)
Company-cause fit (1)

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2010 (5)
2011 (5)
2014 (5)
2013 (4)
2012 (2)
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Tesis (12)

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Portugués (8)
Inglés (4)

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Subject: CRM Repository: 73 Document Type: Tesis

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Title: Gestão de benefícios do CRM: um estudo de caso
Author: Dias, Paulo Edgar Taveira
Language: Portugués
Repository: 73
Subject: Investimentos em SI/TI / Gestão de benefícios / Abordagem de Cranfield / CRM / IS/IT investments / Benefits management / The Cranfield approach

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Title: Avaliação dos pressupostos para adopção de um sistema de marketing relacional aplicado à grande distribuição
Author: Gonçalves, Nuno Miguel Arsénio Madeira
Language: Portugués
Repository: 73
Subject: Grande Distribuição / Marketing Relacional / Qualidade do Relacionamento / Fidelização / Satisfação / Confiança / Compromisso / CRM / RFID / Big distribution / Relationship Marketing / Relationship Quality / Customer Loyalty / Satisfaction / Trust / Commitment

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