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Subject: Branding Repository: 73 Language: Inglés

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Title: Consumer attitudes and perceptions towards medicine types: brand medicines versus generic medicines
Author: Francisquinho, Ana Margarida Nunes
Language: Inglés
Repository: 73
Subject: Medicine type / Consumer behaviour / Branding

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Title: Nestlé sobremesas case study: communicating a new brand extension
Author: Campelo, Marta Sofia Viana da Fonseca
Language: Inglés
Repository: 73
Subject: Digital marketing / Communication strategy / Branding / Marketing / Marketing eletrónico / Estratégias de marketing / Marca comercial / Análise SWOT / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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