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11-20 from 67 results
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Title: The importance of green marketing for portuguese companies in the footwear industryLanguage: InglésRepository: 73Subject: Green marketing / Corporate social responsibility / Portuguese footwear / Marketing / Responsabilidade social das empresas / Sustentabilidade ambiental / Indústria do calçado / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M14 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Luxury cruises: drivers to the well-being perception of tourists about their experience in-cruiseAuthor: Gonçalves, Inês SantosLanguage: InglésRepository: 73
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Title: Corporate branding dimensions & customers‟ willingness to share brand content onlineAuthor: Ibrahem, Hashim EssaLanguage: InglésRepository: 73
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Title: How can luxury cosmetic companies leverage on global shoppers: the case study of Kiehl´s since 1851Author: Dias, Catarina FernandesLanguage: InglésRepository: 73
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Title: Website quality elements and online shopper behaviour: adapting the unified theory of acceptance and use of technology to fashion retailers' websitesAuthor: Cavallero, LuisaLanguage: InglésRepository: 73Subject: Website quality / Unified theory of acceptance and use of technology (UTAUT) / Trust / Online customer reviews / Satisfaction / Word-of-mouth / Marketing / Indústria do vestuário / Moda / Página web / Comportamento do consumidor / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Desperados: creating regular consumers in the portuguese marketAuthor: Ferreira, Laura Sofia NevesLanguage: InglésRepository: 73
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Title: Corporate reputation in B2B service customers: the effect on word of mouth, loyalty intentions and trustAuthor: Lourenço, Ana Filipa MendesLanguage: InglésRepository: 73
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Title: Why storytelling is the future of brandingAuthor: Pires, Sandra dos SantosLanguage: InglésRepository: 73
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Title: Communication plan for Samsung Galaxy A 2017 edition: how to communicate for millennialsAuthor: Castro, Inês Moreira Correia deLanguage: InglésRepository: 73
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