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Subject: Brand management Year: 2014

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Title: Arquitetura de marca dos vinhos : quinta Vale de Fornos
Author: Correia, Tiago Manuel Henriques
Language: Portugués
Repository: 73
Subject: Marcas / Arquitetura de marcas / Portfolio de marcas e vinho / Brand / Brand architecture / Brand portfolio and wine

Acceder
Title: UBB expansion plan: Spain
Author: Sousa, André Henderson
Language: Inglés
Repository: 73
Subject: Entrepreneurship / Internationalization / Brand / Merchandise / Empreendedorismo / Internacionalização

Acceder
Title: Say yes to Facebook and get your customers involved! Relationships in a world of social networks
Author: Pereira, H. / Salgueiro, M. F. / Mateus, I.
Language: Inglés
Repository: 73
Subject: Brand / Facebook / Online Consumer Behaviour / Social Networks

Acceder
Title: Caso pedagógico: internacionalização da marca Fly London
Author: Sousa, Ana Paula Mónica de
Language: Portugués
Repository: 73
Subject: Marca / Internacionalização / Comunicação / Efeito país-de-origem / Brand / Internationalization / Communication / Origin-country effect

Acceder
Title: A interdependência entre as marcas e as comunidades de marca: os casos da Vespa e da Harley Davidson
Author: Lima, Ana Patrícia Pinto de
Language: Portugués
Repository: 73
Subject: Marca / Valor da marca / Comunidades de marca / Consumidor / Produto / Brand / Brand equity / Brand communities / Consumer / Product

Acceder
Title: Create, build and manage online brands for internet companies
Author: Bilro, Ricardo Jorge Godinho
Language: Inglés
Repository: 73
Subject: Internet marketing / Online marketing / Digital marketing / Brand / Online brand management / Marketing de internet / Marketing online / Marketing digital / Marca / Gestão de marcas online

Acceder

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