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Subject: Brand diagnosis Year: 2016

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Title: O posicionamento da marca na ótica do consumidor: caso de estudo do Rock in Rio Lisboa
Author: Cruz, Gabriel David Oliveira Martins
Language: Portugués
Repository: 73
Subject: Positioning / Brand / Summer Festivals / Consumer / Gestão da marca / Marca / Marketing / Festivais / Música rock / Satisfação do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

Acceder
Title: Relación entre la confianza hacia la publicidad y la lealtad hacia la marca / Relationship between the trust toward the advertising and the loyalty toward the brand
Author: Bucheli Sandoval, Julián Eduardo / Brin, Javier
Language: Español
Repository: 75
Subject: Lealtad / Confianza / Publicidad / Marca / Actitud / Escepticismo / Loyalty / Trust / Advertising / Brand / Attitude / Skepticism

Acceder
Title: Roger et Gallet repositioning
Author: Fialho, Catarina Pina
Language: Inglés
Repository: 73
Subject: Marca / Reposicionamento / Comportamento de Consumidor / Posicionamento / Brand / Positioning / Reposition / Revitalization

Acceder
Title: Monografía de fortalecimiento empresarial de la compañía Eventtus Company para hacer que su marca sea reconocida en el mercado
Author: Sánchez Granados, Luisa Fernanda
Language: Español
Repository: 40
Subject: Fortalecimiento / Mercadeo / Reconocimiento / Marca / Pyme / Strengthening / Marketing / Recognition / Brand / Small and medium business / Fomento empresarial -- Administración -- Casos / Crecimiento empresarial -- Administración -- Casos / Marcas de empresas -- Administración -- Casos
Title: Online brand engagement : an investigation on antecedents and outcomes within the social media environment
Author: Gorgus, Tatjana Michaela Constanze
Language: Portugués
Repository: 73
Subject: Consumidor / Engagement / Rede social / Gestão da marca / Marketing relacional / Facebook / Brand / Relationship marketing / Brand experience / Brand love / Word-of-mouth / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder

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