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Subject:
Brand advocacy
Subject:
Brand love
Year:
2016
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Title:
Monografía de fortalecimiento empresarial de la compañía Eventtus Company para hacer que su marca sea reconocida en el mercado
Author:
Sánchez Granados, Luisa Fernanda
Language:
Español
Repository:
40
Subject:
Fortalecimiento
/
Mercadeo
/
Reconocimiento
/
Marca
/
Pyme
/
Strengthening
/
Marketing
/
Recognition
/
Brand
/
Small and medium business
/
Fomento empresarial -- Administración -- Casos
/
Crecimiento empresarial -- Administración -- Casos
/
Marcas de empresas -- Administración -- Casos
Title:
Online brand engagement : an investigation on antecedents and outcomes within the social media environment
Author:
Gorgus, Tatjana Michaela Constanze
Language:
Portugués
Repository:
73
Subject:
Consumidor
/
Engagement
/
Rede social
/
Gestão da marca
/
Marketing relacional
/
Facebook
/
Brand
/
Relationship marketing
/
Brand experience
/
Brand love
/
Word-of-mouth
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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