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Title: The impact of sponsorship articulation on image transferAuthor: Massoudi, Jamila El MassoudiLanguage: InglésRepository: 73Subject: Sponsorship / Business administration / Brand event
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Title: Loving fashion: creating new trendsAuthor: Costa, Inês TavaresLanguage: InglésRepository: 73Subject: Brand love / Narcissism / Hedonic consumption / Fashion / Narcisismo / Consumo hedónico / Moda
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Title: Business plan: hostel in LisbonLanguage: InglésRepository: 73Subject: Business plan / Hostel / Strategy / Entrepreneurship / Plano de negócio / Estratégia de Investimento / Empreendedorismo
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Title: The consumer-brand relationship paradoxAuthor: Nielsen, Anders JuulLanguage: InglésRepository: 73
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Title: Equity-linked structured products: a complex industry in evolutionAuthor: Mairal, AntoineLanguage: InglésRepository: 73
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Title: Portuguese cultural standards from a russian perspectiveAuthor: Almeida, Asiya Lapatnikova deLanguage: InglésRepository: 73Subject: National culture / Cultural standards / Portugal / Russia / Cultura nacional / Padrões culturais
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Title: The effects of the concentration in the liner shipping industry on the services provided by ocean freight forwarding companiesAuthor: Jacobs, AugustinLanguage: InglésRepository: 73Subject: Globalization / Competition / Product differentiation / Globalização / Competitividade / Gestão do produto
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Title: How management decides investments: the diagnosis of the business case practices in PortugalAuthor: Teixeira, Cláudia Sofia BentoLanguage: InglésRepository: 73Subject: Benefits / Research project / Business case / Investment / Strategy / Benefícios / Projeto de investigação / Investimento estratégico / Estratégias
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Title: The influence of product type, humour type, brand attitude, and gender on humour effectiveness in adsAuthor: Nielsen, MilleLanguage: InglésRepository: 73Subject: Marketing / Consumer behaviour / Advertising / Humour in advertisements
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Title: Customer journey: a customer experience and decision making tool in the e-commerce contextAuthor: Petra, Mafalda Melo GouveiaLanguage: InglésRepository: 73
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