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Title: Effects of in-flight ambience, space and staff on relationship quality and behavioural intentions of air passengers: the moderator role of mindfulnessAuthor: Fialho, Ana Filipa LuísLanguage: InglésRepository: 73Subject: Marketing / Airlines / Relationship quality / Mindfulness / Companhia aérea / Relação de qualidade
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Title: Innovation in the positioning of Nutella Ferrero's productAuthor: Silva, Daniela Filipa Cerejo daLanguage: InglésRepository: 73
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Title: The role of Benfica TV: case studyLanguage: InglésRepository: 73Subject: Canal de televisão / Desporto / Marketing / Case Study / Television channel / Sport
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Title: Corporate branding dimensions & customers‟ willingness to share brand content onlineAuthor: Ibrahem, Hashim EssaLanguage: InglésRepository: 73
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Title: Men and women's attitudes towards the use of gender marketing in advertising and communicationAuthor: Germanaud, ChloéLanguage: InglésRepository: 73
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Title: How can luxury cosmetic companies leverage on global shoppers: the case study of Kiehl´s since 1851Author: Dias, Catarina FernandesLanguage: InglésRepository: 73
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Title: Website quality elements and online shopper behaviour: adapting the unified theory of acceptance and use of technology to fashion retailers' websitesAuthor: Cavallero, LuisaLanguage: InglésRepository: 73Subject: Website quality / Unified theory of acceptance and use of technology (UTAUT) / Trust / Online customer reviews / Satisfaction / Word-of-mouth / Marketing / Indústria do vestuário / Moda / Página web / Comportamento do consumidor / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Desperados: creating regular consumers in the portuguese marketAuthor: Ferreira, Laura Sofia NevesLanguage: InglésRepository: 73
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Title: Corporate reputation in B2B service customers: the effect on word of mouth, loyalty intentions and trustAuthor: Lourenço, Ana Filipa MendesLanguage: InglésRepository: 73
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