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Title: Sponsorship in sports marketing: the effects of sports sponsorship on football fans' sponsor awareness, exposure, attitude, perceived congruence, purchase intentions and simultaneous sponsorship with a rival clubLanguage: InglésRepository: 73Subject: Sports sponsorship congruence / Sponsorship awareness / Purchase intentions / Consumer attitude / Patrocínios no desporto / Consumidor de espetáculos desportivos / Intenções de compra / Congruência de valores / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Understanding what leads to a start-up failure by creating an S/F prediction model for the Portuguese companiesAuthor: Pinto, Miguel VelosoLanguage: InglésRepository: 73Subject: Startup / Falha / Sucesso empresarial / Modelos de previsão / Failure / Success / Prediction model / Gestão de empresas / Financiamento / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L25 / L26 / M13 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Digital marketing plan for the Portuguese Family Businesses AssociationAuthor: Lázaro, Miguel José SousaLanguage: InglésRepository: 73Subject: Digital marketing / Nonprofit organizations / Family businesses / Social media / Marketing digital / Organização sem fins lucrativos / Empresa familiar / Rede social / Trabalho de projeto / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L31 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization
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Title: Unfolding the influencing factors and dynamics of overall hotel scoresAuthor: Botelho, Miguel TavaresLanguage: InglésRepository: 73Subject: Hotel customers' satisfaction / Tripadvisor reviews / Data mining / Web scraping / Sentiment analysis / Satisfação dos clientes de hoteis / Críticas do Tripadvisor / Turismo / Indústria hoteleira / Estabelecimento hoteleiro / Satisfação do cliente / Qualidade dos serviços / Avaliação da qualidade / Página web / Domínio/Área Científica::Engenharia e Tecnologia::Outras Engenharias e Tecnologias
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Title: Nudge practices: a smart and cheap way to manage human resourcesAuthor: Musarra, RobertoLanguage: InglésRepository: 73
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Title: Female presence in the Middle Eastern and North African art marketAuthor: Pires, Andreia Helena NascimentoLanguage: InglésRepository: 73Subject: Art markets / Middle East and North African art / Female artists / Art businesswomen / Artistas femininas / Mulheres no negócio da arte / Mercado da arte / Artista / Mulher / Sucesso empresarial / Trabalho de projeto / Médio Oriente / África do Norte / Domínio/Área Científica::Humanidades::Artes
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Title: Nothing to hide, nothing to fear: the moderating effect of fear on AI empowered technology intention of useAuthor: Rilho, Alexandre Marcos VidreiroLanguage: InglésRepository: 73
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Title: Innovation in family businesses: a case study of GLSALanguage: InglésRepository: 73Subject: Family businesses / Tradition / Innovation / Willingness-ability paradox / Empresas familiares / Inovação / Tradição / Willingness-ability paradoxo / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M1 / O3 / M Business administration and business economics - Marketing - Accounting - Personnel economics / O Economic development, innovation, technological change, and growth
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Title: What explains whether people are morally concerned towards different entities: the role of moral motives as predictors of the moral circleAuthor: Camacho, Angela Maria SanahujaLanguage: InglésRepository: 73
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Title: Reforms of employment protection legislation in Europe in times of crisis: was the labour market segmentation gap brought closer together?Author: Carvalho, Melissa Anne VazLanguage: InglésRepository: 73
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