Refine your Search
Author
Subject
- Domínio/Área Científica::Ciências Sociais::Economia e Gestão (10)
- Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (6)
- Marketing (4)
- Indústria de produtos de luxo (3)
- M Business administration and business economics - Marketing - Accounting - Personnel economics (3)
- Portugal (3)
- Aplicação informática (2)
- China (2)
- Comportamento do consumidor (2)
- Domínio/Área Científica::Ciências Sociais (2)
11-20 from 27 results
(0.036 seconds)
-
Title: Developing an evaluation tool to measure the efficacy of business theatre: a project with the Galli Business Theatre in GermanyAuthor: Diestel, RonjaLanguage: InglésRepository: 73
-
Title: How can luxury cosmetic companies leverage on global shoppers: the case study of Kiehl´s since 1851Author: Dias, Catarina FernandesLanguage: InglésRepository: 73
-
Title: An assessment of how brand awareness influences brand recognition throught product placement, applied to the automotive industry and computersAuthor: Drumond, Daniel SousaLanguage: InglésRepository: 73Subject: Product placement / Communication / Brand recognition / Brand awareness / Marketing / Estratégias de marca / Imagem de marca / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: How financial technologies are revolutionizing the financial industryAuthor: Duval, LucieLanguage: InglésRepository: 73
-
Title: A pratical approach launching an app and consequent business potential assessmentAuthor: Duarte, João Emanuel GonçalvesLanguage: InglésRepository: 73
-
Title: Chanel or Channel: the motivations behind the purchase of counterfeit luxury fashion goods and the post-purchase satisfaction with the sameAuthor: Delgado, Cláudia PereiraLanguage: InglésRepository: 73
-
Title: The worldwide impact of institutional funds on flow-performance relationshipAuthor: Dan SuLanguage: InglésRepository: 73Subject: Mutual funds / Flow-performance relationship / Convexity / institutional investors / Investor sophistication / Finanças / Fundos de investimento / Fluxos monetários / Investidores / Análise comparativa / País / Estados Unidos da América / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / G15 / G23 / G Financial economics
-
Title: What motivates consumers to contribute on social media?: the impact of brand humanization, privacy concern and ideal self-congruityAuthor: Duarte, Joana GomesLanguage: InglésRepository: 73
-
Title: The positive impact of product range optimization in the private label of a multinational retail companyLanguage: InglésRepository: 73Subject: Retail / Private label brands / Relationship marketing / Advocacy / Attachment / Credibility / Image / Familiarity / Marketing relacional / Venda a retalho / Imagem de marca / Valor da marca / Otimização / Ferramentas estratégicas / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
SeDiCI Serivicio de Difusión de la Creación Intelectual
PrEBi Proyecto de Enlace de Bibliotecas
UNLP Universidad Nacional de La Plata
2003-2025 ©. Todos los derechos reservados conforme a la ley 11.723